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3 recommend/use · 9 sourced episodes

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Self-Mastery3 steps

Anger as a Secondary Emotion

Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one

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Strategy4 steps

Bezos's Three Tests for a New Bet

Big idea, right owner, legitimate plan — an idea needs all three or it dies

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Influence3 steps

Bring the Insight to Win Over Skeptics

Earn trust from more-experienced people by owning customer insight, not by faking expertise

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Strategy4 steps

Build for Where the Models Are Going

Design products for the capability one to two years out, not today's model ceiling.

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Strategy5 steps

Category-Attribute Fit

Don't pick a market then decide how to win. Work out what wins there, and only pick markets where that's who you are.

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Mindset5 steps

Conditioned Response Interception

Spot the reflex, intercept it, choose differently: a 30-year narrative, rewritten daily

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Productivity4 steps

Context-First Agent Debugging

When a coding agent won't do what you want, treat it as a missing-context problem, not a model problem.

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Mindset4 steps

Don't Stop Until You Reach the End

Distrust expert answers and drive every problem to ground-truth yourself

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Mindset5 steps

Float Down River (Surrender Over Summit)

Stop climbing mountains that only reveal more mountains: go mummy mode and follow the current

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Leadership4 steps

Full-Stack Relationship Orgs

Replace support, success, research, PR and marketing with two teams that own a human relationship end to end.

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Productivity3 steps

Hand the Toil to the Model First

Delegate the boring, repetitive parts of engineering to agents before anything else, and collapse the path to production.

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Leadership3 steps

Hire Founders (Eyes Open to the Costs)

Recruit ex-founders for outsized output and truth-telling, budgeting for high attrition

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Leadership3 steps

Hire the People That People Pick

Win great hires over months by adding value first, long before there's a role

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Mindset3 steps

How Might the Opposite Be True

Break a scarcity or false-tradeoff frame by forcing yourself to argue the reverse

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Leadership4 steps

Inquiry Before Advice (Be a Thought Partner)

Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer

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Self-Mastery3 steps

Learning Curve, Environment, Problem

Evaluate whether to stay in or leave a role using three questions, not job titles

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Innovation4 steps

Optimizing for Feelings

Name the emotion the product must evoke, build to that, and use metrics only as an honesty check.

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Communication3 steps

Pinch Before Crunch

Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch

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Marketing3 steps

Product-Led SEO

Treat SEO as a product you build for the search user, not content you optimize for a keyword.

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Marketing4 steps

Programmatic vs Editorial Decision Rule

Go programmatic only where scale meets a real use case — otherwise you scale nothing.

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Leadership4 steps

Project-Chosen Leads and the Mutt Hire

PM is a role on a project, not a department — and you staff it with multi-disciplinary makers, not title-holders.

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Communication4 steps

Radical Trust Building

Not radical transparency — let people know you as humans, so the permission dialog gets the benefit of the doubt.

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Self-Mastery4 steps

Reflex Archaeology (Pen-and-Paper Truth Seeking)

List your most reactive moments, then ask why until it hurts or lands: every reflex has a root

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Communication4 steps

Repair: What Did You Hear Me Say?

When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard

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Marketing4 steps

SEO Conversion-Metric Rigor

Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.

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Productivity3 steps

Single-Owner Review Limits

Cap reviews, approvals, and meeting size so one accountable owner drives the pace

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Leadership3 steps

Situation-Behavior-Impact Feedback

Deliver hard feedback as an undeniable subjective observation, not a verdict

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Leadership3 steps

Startup-Within-a-Company Team Design

Build new things inside big companies with small, senior, trusted teams and manufactured discipline

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Communication4 steps

The 15% Rule

Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone

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Mindset5 steps

The Adaptation That Overshoots

The strategy that saved you as a child is the one wrecking your life as an adult

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Communication3 steps

The Art of Inquiry

Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Leadership5 steps

The Career-Stage PM Skill Stack

Master three skills as a junior PM, three different ones as a senior — not all twelve at once

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Leadership5 steps

The Cascading Metrics Review

One hour a week of public metric probing that forces every leader to actually know their business

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Peak Performance4 steps

The Core-Functions Red Alarm (Burnout Triage)

Sleep, diet, exercise, play, socialisation: when the fundamentals break, your body is the scoreboard

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Strategy5 steps

The D5/D7 Ungameable North Star

One metric that fuses retention, engagement and growth — tracked as growth rate and cohort slope, never absolutes.

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Strategy4 steps

The Differentiation Stack

Four ordered tests a product must pass to matter, not just exist

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Innovation4 steps

The Double Diamond Product Process

Alternate broad exploration and narrow selection across customer, problem, and solution

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Self-Mastery4 steps

The Four Steps of Deep Personal Transformation

Suffer, seek truth, self-compassion, compassion for others: the order real change follows

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Marketing3 steps

The Funnel-Position Defense Against AI Overviews

AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Self-Mastery4 steps

The Inertia of Society (Why Transformation Stalls)

You traded individuality for acceptance before you could speak; reclaiming it is the fear

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Innovation4 steps

The Made-Up Name Reset

Give a team or feature a name nobody recognizes, so nobody can skip the argument about what it should be.

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Communication6 steps

The Operator's Manual (Answer First)

Answer the question, then explain — or shut up. The tactical checklist for PM communication

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Innovation4 steps

The Pantry Test

If the idea starts with the ingredients you already have, you are not working backwards

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Self-Mastery5 steps

Therapist Speed-Dating: Safety, Intellect, Router

Pick for felt safety first, intellect second; the rest is implementation detail

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Strategy3 steps

The SEO Go/No-Go Investment Test

SEO is not free. Price it fully, then compare it against every other growth channel.

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Communication6 steps

The Six Characteristics of Exceptional Relationships

A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum

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Leadership4 steps

The Surgeon Management Model

Spend over half your time making your top 10% feel like a supported surgeon who can't be blocked.

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Leadership5 steps

The Team Is the Product

Choose the company you want to build first, pick a problem worthy of it, then treat every hire as a product launch.

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Self-Mastery3 steps

The Three E's of Career Growth

Grow faster by deliberately balancing experience, exposure, and education

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Communication4 steps

The Three Realities and the Net

Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives

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Influence4 steps

The Trust Equation

Trust = (credibility + reliability + authenticity) / perception of self-interest

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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Marketing4 steps

Top-Down TAM SEO Forecast

Forecast SEO from market size down, not from keyword-tool volumes up.

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Influence5 steps

Trust as Currency

Trust is built by repeatedly setting and meeting expectations — and it buys you resources

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Leadership4 steps

Two-Sided AI Adoption

Pair top-down executive buy-in with a bottom-up tiger team of excited power users.

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Leadership5 steps

Values as a Mirror

Don't author values. Interview the whole team, harvest their exact words, and write them back as a story.

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Innovation5 steps

Working Backwards (Problem-First Product Development)

Start from the customer problem, not the ingredients you happen to have in the pantry

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