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Tripadvisor

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Marketing4 steps

Editorial SEO Operating Model

Split the work: SEO manager picks topics and outlines, a domain-expert writer writes, then analyze.

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Strategy4 steps

Expected-Conversions Prioritization

Rank topics by search volume x topical authority x conversion intent, not by volume alone.

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Communication4 steps

Exponential Feedback via the Competency Lens

Give feedback on root-cause behaviors, not surface symptoms, so it compounds — use a competency rubric as the diagnostic lens.

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Productivity5 steps

Frontier of Understanding (Goal by Risk Type)

Before committing to an outcome goal, set the goal at the true edge of what your team knows — understanding, dependency, execution, or strategic risk.

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Marketing4 steps

Hypothesis-Driven SEO

Generate hypotheses by analyzing sites (and asking their SEO managers), then test to validate.

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Marketing4 steps

Internal Link Spread Optimization

Most sites starve their own pages of internal links; fixing spread is SEO's biggest quick win.

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Entrepreneurship4 steps

Latency Over Velocity: Conviction-Based Startup Decisions

A startup's edge isn't speed — it's a tight turning radius; swap experiment-driven decisions for informed conviction.

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Communication5 steps

Ruthless Simplification for PM Writing

A set of concrete tools to strip PM documents down to only what's necessary.

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Leadership4 steps

Scalable Leadership vs. Selective Micromanagement

When you lack confidence in your team's direction, don't go hands-off — micromanage tactically and temporarily to get them back on track.

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Strategy4 steps

SEO Readiness Assessment

Two questions decide if SEO is worth investing in: is the market big, and do you have authority?

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Marketing3 steps

SERP Reverse-Engineering

To learn what page to build, read what Google already ranks for your target keywords.

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Communication3 steps

Start-With-Why One-Pager

The PM's core artifact: define the thing by nailing the problem and why-now before anything else.

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Leadership4 steps

The 12 Product Management Competencies

Map every PM skill into four areas — execution, customer insight, product strategy, influence — and 12 competencies that hold from APM to CPO.

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Mindset3 steps

The Data-Driven Red Flag

When someone brags about being 'data-driven,' suspect weak product judgment, not strong analytics.

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Strategy8 steps

The Landscape-First Product Strategy Doc

A bullet-driven Google Doc that builds an unbroken logic chain from company mission down to a single team priority.

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Strategy5 steps

The Product Strategy Stack

Separate mission, strategy, product strategy, roadmap, and goals into five layers you can define top-down and debug bottom-up.

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Communication3 steps

The Strategy-Isn't-Done-Without-Wireframes Rule

Treat a strategy doc like a house blueprint: it isn't complete until wireframes show what the product looks like when the strategy is built.

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Leadership3 steps

The Three Threads of Great PMs

The three durable behaviors that separate great product managers from good ones, in any company type.

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Marketing3 steps

The Three Types of SEO

Programmatic, editorial and technical SEO are different games; pick the one your queries reward.

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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Marketing3 steps

Topical Authority Adjacency

Rank by starting where you're already known, then expand into semantically adjacent topics.

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Marketing3 steps

Topics Over Keywords

Modern Google ranks one page for a cluster of 200-2,000 keywords; target the topic, not the keyword.

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