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Everything Marketplaces

By Mike Williams

1 recommend/use · 2 sourced episodes

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Exponential Feedback via the Competency Lens

Give feedback on root-cause behaviors, not surface symptoms, so it compounds — use a competency rubric as the diagnostic lens.

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Productivity5 steps

Frontier of Understanding (Goal by Risk Type)

Before committing to an outcome goal, set the goal at the true edge of what your team knows — understanding, dependency, execution, or strategic risk.

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Strategy4 steps

Happy GMV and Minimum Viable Happiness

Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar

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Entrepreneurship4 steps

Latency Over Velocity: Conviction-Based Startup Decisions

A startup's edge isn't speed — it's a tight turning radius; swap experiment-driven decisions for informed conviction.

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Innovation4 steps

Markets as Currents, Not Bodies of Water

Chase the change dynamic pulling the market, not the size of the market

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Leadership4 steps

Scalable Leadership vs. Selective Micromanagement

When you lack confidence in your team's direction, don't go hands-off — micromanage tactically and temporarily to get them back on track.

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Leadership4 steps

The 12 Product Management Competencies

Map every PM skill into four areas — execution, customer insight, product strategy, influence — and 12 competencies that hold from APM to CPO.

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Strategy5 steps

The Hierarchy of Engagement

Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures

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Entrepreneurship5 steps

The Hierarchy of Marketplaces

Focus, tip, dominate — the only sequence that produces a marketplace worth owning

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Strategy5 steps

The Product Strategy Stack

Separate mission, strategy, product strategy, roadmap, and goals into five layers you can define top-down and debug bottom-up.

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Communication3 steps

The Strategy-Isn't-Done-Without-Wireframes Rule

Treat a strategy doc like a house blueprint: it isn't complete until wireframes show what the product looks like when the strategy is built.

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Strategy5 steps

The Tippability Test

Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace

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Innovation4 steps

Three Ways to Find Marketplace Whitespace

Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply

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Marketing5 steps

Tipping Loops: Growth Loops and Happiness Loops

Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows

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Top-Down / Bottoms-Up Core Action Analysis

Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising

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