“my partner at Greylock Reed Hoffman”
Greylock
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“I remember Greylock was helpful at least over there”
Related frameworks
Happy GMV and Minimum Viable Happiness
Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar
Markets as Currents, Not Bodies of Water
Chase the change dynamic pulling the market, not the size of the market
Packaging for Spread, Not for Revenue
Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.
Signal Over Metrics (Pre-PMF Decision Rule)
You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.
The Bottom-Up Fit Checklist
Four market conditions plus one leadership condition that decide whether an IC-led motion will work.
The Champion Amplification Flywheel
Grow your internal champions' careers, and their credibility becomes your credibility.
The Community Node-Graph Channel Strategy
Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.
The Four Keys to IC Love
Credibility, build-with-users, go where they already are, and radical transparency.
The Hierarchy of Engagement
Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures
The Hierarchy of Marketplaces
Focus, tip, dominate — the only sequence that produces a marketplace worth owning
The 'If I Could Have Written It' Content Bar
A one-question filter for whether technical content will earn credibility or be ignored.
The Practitioner Advocate Role (The Tom Factor)
Hire a passionate user from your community into marketing and sales — no quota, no CRM.
The Tippability Test
Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace
The Two-Step Bottom-Up GTM Motion
Make individual contributors love you, then arm them to spread you inside their company.
Three Ways to Find Marketplace Whitespace
Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply
Tipping Loops: Growth Loops and Happiness Loops
Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows
Top-Down / Bottoms-Up Core Action Analysis
Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising
Turn Your Biggest Blocker Into Your Upgrade Wedge
Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.
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