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Dare to Lead

By Brené Brown

1 recommend/use · 1 sourced episode

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Packaging for Spread, Not for Revenue

Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.

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Signal Over Metrics (Pre-PMF Decision Rule)

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The Bottom-Up Fit Checklist

Four market conditions plus one leadership condition that decide whether an IC-led motion will work.

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The Champion Amplification Flywheel

Grow your internal champions' careers, and their credibility becomes your credibility.

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The Community Node-Graph Channel Strategy

Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.

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The Four Keys to IC Love

Credibility, build-with-users, go where they already are, and radical transparency.

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The 'If I Could Have Written It' Content Bar

A one-question filter for whether technical content will earn credibility or be ignored.

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The Practitioner Advocate Role (The Tom Factor)

Hire a passionate user from your community into marketing and sales — no quota, no CRM.

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The Two-Step Bottom-Up GTM Motion

Make individual contributors love you, then arm them to spread you inside their company.

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Turn Your Biggest Blocker Into Your Upgrade Wedge

Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.

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