“I have like a Evernote. It's not Evernote anymore. It's like a bear of like my favorite jokes”
Evernote
3 recommend/use · 4 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“he kept all of his journal entries I think over 10 years journal entries from Evernote”
“I take all my notes in Evernote I dump documents and Evernote”
“brought that with me then to Evernote back in 2011 early days over there”
Related frameworks
Breath-Taking Questions (Radical Self-Inquiry Prompts)
Journal on questions that scare you — that's where the gold is
Conversation as Ping-Pong (Give-to-Get)
Index toward asking questions, but hit the ball back and forth instead of interrogating or monologuing.
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
Detach Self-Worth From the Outcome (The Art-Project Reframe)
Pursue the work as a puzzle you enjoy, not as proof that you're somebody
Dress to Signal Effort, Not Expense
Fit beats brand, dress one level up, and ask when you don't know the code.
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
Happy GMV and Minimum Viable Happiness
Track only the GMV that produced a retained customer, and boil the thimble until it clears the bar
Hold the Mindset Loosely, Stay Attached to Growth
Keep the growth, hold the 'mindset' loosely — nailing it down turns growth into a fixed mindset
Humor as a Calibrated Mastery Signal
A joke landed right up the line proves you own the room; keep a ranked joke file to do it on demand.
Make the Unconscious Conscious to Fix a Team
Teams break on the leader's unsorted baggage, not on talent, strategy, or execution
Markets as Currents, Not Bodies of Water
Chase the change dynamic pulling the market, not the size of the market
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
Reading the Invisible Language of the To/CC Line
Recipient order, To vs CC, and reply order all send signals people quietly read.
Scheduling by Deference
The one asking does the work: let the busier person set the time, and give real options.
The Business-Meal Deference Protocol
Order middle-to-last, never the priciest dish, always offer to pay, and keep your tip invisible.
The Complicity Question
Ask how you helped create the conditions you claim you don't want, to reclaim your agency
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
The Forgotten-Name Recovery Playbook
Tactical moves to survive not remembering names or whether you've met someone before.
The Hierarchy of Engagement
Three stacked levels — core action, accruing benefits, self-perpetuation — that decide if a consumer product endures
The Hierarchy of Marketplaces
Focus, tip, dominate — the only sequence that produces a marketplace worth owning
The Low-Heart-Rate Abundance Posture
Enter high-stakes rooms calm by treating every meeting as one of many, not your one shot.
The Reboot Leadership Equation
Practical skills + radical self-inquiry + shared experiences = better leadership and resilience
The Tippability Test
Check supply fragmentation, supply heterogeneity and incumbent competition before you fund a marketplace
Three Ways to Find Marketplace Whitespace
Unbundle a low-NPS segment, own an ignored niche, or change the atomic unit of supply
Tipping Loops: Growth Loops and Happiness Loops
Two symbiotic loop types — one grows the marketplace, one keeps it happy as it grows
Top-Down / Bottoms-Up Core Action Analysis
Cross two analyses — return-propensity ranking and product purpose — to find the one action worth optimising
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