“Companies like Perplexity, DBT, and BuzzFeed use Omni to ship analytics their customers can trust.”
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dbt
By dbt Labs
2 recommend/use · 4 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
MentionsThe ultimate guide to Martech
“you are Cutting Edge and you're going to do a bunch of modeling and DBT and you already have snowflake”
“when I talked to people that were using it the way that they described their experience on DBT”
“DBT is open source and that's the the main kind of guts of of DBT where you write your business logic”
MentionsHow to price your product
“a data transformation tool like DBT and then finally a platform for visualization on top”
Related frameworks
Influence3 steps
Anchor High, Never Split the Difference
Find the ceiling; a reflexive split leaves six figures on the table
Read →
Strategy4 steps
Build AND Buy
Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.
Read →
Influence4 steps
Build Champions Before the Offer
The negotiation starts sooner than you think — plant reciprocity and recruit coaches across the org
Read →
Strategy4 steps
CDP vs Reverse-ETL Stack Decision
Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.
Read →
Communication4 steps
Control the Channel, Pace, and Field
Never negotiate over email; slow it down and pick the room where you win
Read →
Finance3 steps
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
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Communication3 steps
Deflect the Number Question
Never name your figure first; make them reveal the range instead
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Leadership4 steps
Embodied Algorithm Offsite
Make the team physically become the system so nobody can leave without understanding it
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Sales3 steps
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
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Finance4 steps
Expand the Pie with Performance Triggers
Break the salary band by making it 'we' and tying pay to outcomes
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Marketing4 steps
Future-Proof MTA Data Collection
Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.
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Strategy6 steps
Inflict Pain, With a Smile
Get acquired by becoming the competitor your buyer cannot ignore — while staying their friendliest partner
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Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
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Entrepreneurship5 steps
People, Market, Product, Distribution
The four-lens screen for investing in — or joining — an early-stage company, with distribution weighted highest
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
Read →
Productivity3 steps
Problem-People-System (PPS)
Diagnose a systems request by problem and people first, never jump straight to the tool.
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Strategy5 steps
The Buyer Set of a Dozen
Run a real sale process: build a 12-name list, disqualify against the sit-out criteria, then call it
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Influence5 steps
The Consultative Interview Flip (Sell the Vacation)
Run the interview like an enterprise sale so there is no competition when the offer comes
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Innovation4 steps
The Open Core Line: State and Collaboration
Open-source the standard where logic is written; charge for stateful and cross-team work
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Communication3 steps
The Soft Pushback
The one-line, zero-aggression ask that recovers ~20% of comp almost every time
Read →
Strategy4 steps
The Three-Pillar Competition Philosophy
Hold true to your vision, grow the pie, lean into strengths — and name the two things you defend
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Mindset3 steps
Thinking Gray
Defer black-or-white judgments about decisions and people until the last responsible moment.
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Leadership4 steps
Tool-Agnostic Hiring Test
Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.
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Leadership4 steps
When to Centralize a Martech Function
Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.
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Finance6 steps
Willingness-to-Pay Before You Build
You don't choose whether to have the pricing conversation — only when. Have it before you ship.
Read →
Productivity4 steps
Worse Is Better, Tech Debt Is a Champagne Problem
Ship the embarrassing version — you only earn tech debt if people actually use the thing
Read →
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