“they did a couple of engagements with IDO and as a very young person he got to see what IDO did”
IDEO
0 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“this book called designing your life which is written by uh these actually um you know one of the founders of Ido”
“Learn how teams like Dropbox, IDEO, and Orangetheory trust Webflow”
“design thinking which which idio popularized”
“this refreshing view on human centered design and learning from the founder of Ido”
Related frameworks
AI as Undermind Mirror
Use a structured five-days-of-questions prompt to make an LLM reflect back patterns you already sense but can't articulate.
Break Into AI PM With a Prototype Portfolio
Build a foundation, then ship prototypes that pre-answer the hiring manager's core questions.
Build Taste by Watching Adjacent Software
Develop design intuition by watching real people use OTHER products, not your own.
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
De-Ambiguate Upstream: The Brief as a Prompt
Design is slow only when the brief is vague; remove variables upstream like you'd add context to an AI prompt.
Delay the Primal Mark
Stay in low-fidelity blocks and conversation as long as possible before drawing anything that looks real.
Design Tenants (Decision-Making Rules, Not Principles)
Replace feel-good design principles with 3-4 opinionated tenants that settle recurring debates for good.
Don't Default to the Chatbot: Choosing the Right AI Interface
Reject the intuitive AI copy; ask what problem your business actually needs solved.
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
Finding High-Leverage AI Ideas
Give AI work a metric, run hackathons, and study what makes AI products feel magical.
Interview for Design in the DNA
Before joining, verify the founders valued your function from the very beginning; it can't be grafted on later.
Kill NPS, Ask CSAT
NPS is the marketing industry marketing itself — a satisfaction question has better data properties.
Macro / Middle-Range / Micro Research Portfolio
Sort every research question into three altitudes and starve the middle one that eats your team's time.
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
The Business-Fluency Scalpel for Researchers
Learn the company's financial language so your insights land in the funnel, not in a deck.
The Complementary-Axis PM Skill Development Framework
Level up (or transition into) PM by picking the skill axis opposite your background, then strategy
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
The Dogfooding Boundary Rule
Use your own product walkthrough to generate the issue list — never to prioritize it.
The Embedded Insights Partner Model
Success metric: they won't have the meeting without you.
The Five Tools Researcher
A modern researcher carries five methods, not one — and you hire for the Swiss army knife.
The Gut-Check Protocol
Intuition is pattern matching and bias in the same organ — check it with System 2 and diverse guts.
The IKEA Effect for AI Products: Leave Knobs and Levers
Don't automate everything away — give users enough control to feel ownership.
The Three Flavors of AI Product Management
Map any AI PM role into one of three types to target the right skills and job.
The Three Mindset Shifts That Stall or Restart PM Growth
Fix the three stories — control, change, and self-image — that quietly stall product careers
The Three Tenets of PM Stakeholder Collaboration
A mantra for working with stakeholders: surface issues, not yourself; drive decisions, don't hoard them
The Three Ws of PM Career Growth
Rise faster by performing on all three axes: what you produce, what you bring, and how you operate
User-Centered Performance Detector
Spot the rituals where a team signals customer obsession without any intent to change the decision.
Values, Not Behaviors: The Culture Car Wash
When you change companies, keep the values that got you hired but recalibrate the behaviors to the new culture.
Waiting vs. Wandering: The IC PM Operating Model
Bring energy, wander into the unknown while others wait, and amplify signal with AI.
People in these episodes
Related resources
- A Short History of Nearly Everything
- Ahrefs Webmaster Tools
- AI21 Labs
- Airbnb
- Amazon
- Amazon Redshift
- Amplitude
- Andor
- App Store
- Appeel notebook
- Apple
- Apple Podcasts
- Arize AI
- Bad Leadership
- Belay Glasses
- Blue Apron
- Calendly
- Census
- ChatGPT
- Coda
- Copy.ai
- Cruise
- Cursor
- DALL-E
- dbt
- Designing Your Life
- Disneyland
- DoorDash
- DramaBox
- Dropbox
- Duolingo
- Endgame
- Eppo
- Evernote
- Everything Is Obvious: Once You Know the Answer
- Faire
- Figma
- Formula 1: Drive to Survive
- Gas
- Gojek
- Gong
- Google Hangouts
- Habitica
- Hightouch
- Instacart
- iPhone
- Jira
- Keynote
- Lau Pa Sat
- Lawrence of Arabia
- LEGO
- Leica M6
- Lenny's Newsletter
- Lenny's Podcast
- Lenny's Podcast website
- Linear
- Loom
- Macintosh
- MakeMyTrip
- Menlo Ventures website
- Metronome
- Microsoft PowerPoint
- Midjourney
- Miro
- Miss Congeniality
- Mixpanel
- Monetizing Innovation
- NASA
- Nest
- Netflix
- NotebookLM
- Notion
- OpenAI API
- OpenView
- Optimizely
- Oracle
- Orb
- Paragon
- Patagonia
- Pendo
- Pendo certification courses
- Pixar
- Pocus
- ProfitWell
- Qualtrics
- React
- Reforge
- Replit
- Replit Agent
- Robinhood
- Schitt's Creek
- Segment
- Severance
- Short Reels
- Simon-Kucher
- Singapore
- Slack
- Small Data
- Snowflake
- Spotify
- SQL
- Stanford d.school
- Stanford University
- Star Wars
- StoryBots
- Stripe
- Stripe Billing
- Tableau
- Teal
- The 7 Habits of Highly Effective People
- The Elements of Typographic Style
- The Last of Us
- Thinking, Fast and Slow
- TikTok
- Toast
- Tour de France: Unchained
- UC Berkeley
- Uizard
- Ultraspeaking
- v0
- Vanta
- Vercel
- Waymo
- We choose to go to the Moon speech
- Wealthfront
- Webflow
- Websim
- Wikipedia
- X
- Xero
- Yahoo
- YouTube
- Zen and the Art of Motorcycle Maintenance
- Zuora
Spot an error or want this page removed? Request a correction or removal.