MentionsHow to price your product
“our friends have openvo do a really good job of pumping out content and doing these great you know sort of SAS benchmarking surveys”
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MentionsThe art and science of pricing
“Kyle poyer from openview he puts out some really good stuff”
Related frameworks
Influence5 steps
Behavioral Pricing: Compromise, Decoy and Framing
Raise revenue 30%+ by reframing tiers and framing prices — without touching the product.
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Finance3 steps
Day One vs Day 100 Feature Packaging
Free the features that create the aha moment; monetize the features whose value only emerges at scale.
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Sales3 steps
Enterprise Price-Ceiling Discovery
Keep asking for more until deals break; losing 20-30% to price is how you find the ceiling.
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Strategy5 steps
How You Charge Beats How Much: Pricing-Model Design
Pick the monetization model, then the price metric, then the structure — the number comes last.
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Marketing5 steps
Leaders, Fillers and Killers
Sort every feature into leader, filler or killer to configure packages that unlock segments.
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Finance3 steps
Match Price to Value with a Value Metric
Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.
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Strategy6 steps
Price Before Product: The Willingness-to-Pay Conversation
Have the pricing conversation months before launch and use it to prioritize what you build.
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Finance3 steps
Price Your Product Like Your Roadmap
Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.
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Marketing5 steps
Productize to Segments (the 'You Can Act Differently' Test)
Segments are defined by needs and willingness to pay — and only count if you can act differently on them.
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Marketing4 steps
The Acceptable / Expensive / Prohibitively Expensive Price Ladder
Three questions that reveal both a price range and the psychological cliffs you must hide behind.
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Strategy3 steps
The Break-Even Indifference Test
Offer economically identical pricing models and see which one people irrationally prefer.
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Finance3 steps
The Cross-Functional Pricing Process
Stand up a pricing committee, mine demand and willingness-to-pay with structured surveys, then set price.
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Finance3 steps
The Downturn Pricing Playbook (Never Drop the Price)
Three moves that protect price integrity in a recession: de-feature, non-pricing actions, change the model.
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Influence3 steps
The Panini Effect
Show your product line as an unfinished puzzle and attach rates jump from 20% to 40-50%.
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