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Census

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Build AND Buy

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Churn-Ranked Refocus Roadmap

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Culture as a Product

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Day One vs Day 100 Feature Packaging

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Debate, Decide, Unite: Systematic Decision-Making

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Discover–Discuss–Decide (Nominal Group Meeting Protocol)

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Earn the No: Try to Make Yes Work First

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Enterprise Price-Ceiling Discovery

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Fall in Love with the Problem

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Fight for Simplicity: The Third-Order Cost of Complexity

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Flash Tags: The Escalating Opinion Scale

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Future-Proof MTA Data Collection

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Invest Profits, Not People: The Core Expansion Test

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Kill Criteria (Premortem Plus Pre-Commitment)

A premortem only works if each predicted failure signal is bound to a pre-committed action

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Make the Implicit Explicit: Decision Rubrics and Mediating Judgments

Excavate your gut into a rubric, then score the rubric against reality to learn where your gut is wrong

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Match Price to Value with a Value Metric

Pick the unit of value your customer gets, then charge against it so revenue scales as usage grows.

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Mental Time Travel

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Price Your Product Like Your Roadmap

Treat pricing as a living system revisited every 6-12 months, not a set-and-forget decision.

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Problem-People-System (PPS)

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Product-Market Fit = Retention

There is one metric for product-market fit: do customers come back?

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Quit Before You're Certain (Would I Start This Today?)

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RICE with Deferred Confidence and Effort

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Server-Side Events as the Default

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Six-Month Bets with a Collapsed W

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The 30-Day Keeper Test

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The Cross-Functional Pricing Process

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The Dance of 100 Nos — Fundraising Storytelling

Investors decide in seconds and 1% say yes — so lead with your strongest point and tell an emotional, detailed story.

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The Design-Led Architecture Stream

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The Four Phases of Focus

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The Four P's: Potential, Probability, Passion, Prowess

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The LPM Method: Engineering a High-Stakes Keynote

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The N+1 Rule: Simplest Thing Until It Breaks

Start with the simplest possible policy, then prove by induction it still works at the next headcount.

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The Nevertheless Close

Let people be fully heard, then decide anyway — the word that separates listening from agreeing

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There Is No Such Thing As a Long Feedback Loop

Feedback loops are as long as you choose — shorten them with necessary-but-not-sufficient milestones

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The Ungated Customer Feed

Pipe raw customer feedback into Slack with no gatekeeper — and let engineers email the customer directly.

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Thinking Gray

Defer black-or-white judgments about decisions and people until the last responsible moment.

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Tool-Agnostic Hiring Test

Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.

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Understand Users by Watching Failures in the Funnel

Watch real users, and interview the ones who failed in your funnel — they know what you need to fix.

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When to Centralize a Martech Function

Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.

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Win the Early Majority with Simplicity

Market leaders are won in the change-averse early majority — and the only lever is simplicity.

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Zig While Others Zag: High-Conviction, Low-Consensus Bets

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