“Uri is the co-founder of Waze along with nine other companies.”
← All peopleVerified guest
Uri Levine
Author and startup founder associated with the principle of falling in love with the problem rather than the solution.
2 episodes · 3 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“He's been on 20 different startup boards, has been an advisor to over 50 different startups”
MentionsLessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member
“URI is the co-founder of ways and nine other companies”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Finance4 steps
Decide-Today Runway Math
Cost cuts only buy runway if you make them now; every month you wait permanently destroys optionality
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Entrepreneurship4 steps
Fall in Love with the Problem
Start every venture with a validated problem, not a solution, so the problem becomes your North Star.
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Leadership4 steps
Leading a Team Through Crisis
Radical transparency plus generosity-first equity keeps your best people through the storm that needs them most
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Strategy4 steps
Product-Market Fit = Retention
There is one metric for product-market fit: do customers come back?
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Leadership4 steps
The 30-Day Keeper Test
Calendar every new hire 30 days out and ask: knowing what I know now, would I hire this person?
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Communication4 steps
The Dance of 100 Nos — Fundraising Storytelling
Investors decide in seconds and 1% say yes — so lead with your strongest point and tell an emotional, detailed story.
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Strategy4 steps
The Four Phases of Focus
Do one thing at a time — idea, PMF, then either growth or business model — and shift gears cleanly.
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Mindset2 steps
The Fresh-Start Test
Ask 'if I started today, would I do this?' — and if the answer is different, change now, not next life
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Strategy5 steps
The Pivot Decision Algorithm
Five ordered gates — problem, assets, energy, team, capital — that decide whether to pivot or shut down after losing PMF
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Leadership4 steps
The Two-Crisis Triage
Classify every founder crisis as cash or product-market-fit, then run three diagnostic questions before acting
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Innovation4 steps
Understand Users by Watching Failures in the Funnel
Watch real users, and interview the ones who failed in your funnel — they know what you need to fix.
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Marketing4 steps
Win the Early Majority with Simplicity
Market leaders are won in the change-averse early majority — and the only lever is simplicity.
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Resources in their episodes
- Amazon
- Apple
- Atomic Habits
- Barnes & Noble
- Census
- ChatGPT
- COVID-19 pandemic
- Dropbox
- Fall in Love with the Problem, Not the Solution
- Google Maps
- Google Search
- iCloud
- iPhone
- Israel
- Japan
- Lenny's Podcast
- Mercury
- Microsoft
- Microsoft Excel
- Netflix
- OneSchema
- Pontera
- Rippling
- Salesforce
- Shopify
- That Will Never Work
- The Boring Company
- TomTom
- Uber
- Uri Levine's website
- Vanta
- Waze
- Webflow
- WorkOS
- Zip
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