RecommendsThe ultimate guide to Martech
“first book I already mentioned uh but say it again it's the contrarian's guide to leadership awesome book”
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The Contrarian's Guide to Leadership
By Steven B. Sample
1 recommend/use · 1 sourced episode
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Related frameworks
Strategy4 steps
Build AND Buy
Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.
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Strategy4 steps
CDP vs Reverse-ETL Stack Decision
Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.
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Marketing4 steps
Future-Proof MTA Data Collection
Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.
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Productivity3 steps
Problem-People-System (PPS)
Diagnose a systems request by problem and people first, never jump straight to the tool.
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Mindset3 steps
Thinking Gray
Defer black-or-white judgments about decisions and people until the last responsible moment.
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Leadership4 steps
Tool-Agnostic Hiring Test
Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.
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Leadership4 steps
When to Centralize a Martech Function
Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.
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