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WeCrashed
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“I really enjoyed um we crushed and and Severance”
Related frameworks
Appetite Bracketing
Set a time budget, then ask what you'd do with more and less — the bracket reveals the efficient frontier.
Be Known For Something
Pick one thing to be excellent at, get a reputation for it, and let responsibility flow to you
Churn-Ranked Refocus Roadmap
When you're bleeding to competitors, throw out the plan and build the churn list, sorted by ARR.
Disagree With the Founder Via the Spirit
Never say no to the idea — say yes to the spirit and come back with a better path
Double Down on Why People Love You
Name the core reason users love you, keep investing in it, and build every new product off it
Earn the No: Try to Make Yes Work First
Before rejecting an idea, sincerely attempt to make it work — then say no with receipts.
Invest Profits, Not People: The Core Expansion Test
Fund new bets from the core's profits — never by moving engineers off the core.
Phase-Bounded Big Bets
Dream big, but chunk the bet into named learning phases with quarterly go/no-go gates
RICE with Deferred Confidence and Effort
Score reach and impact first; sit with the innovative bets before letting C and E kill them.
Server-Side Events as the Default
Track events from your servers, not your clients — logs with a user ID are already events.
Six-Month Bets with a Collapsed W
Leaders ideate inside the teams' jam sessions instead of reviewing their output from outside.
Spirit-First OKRs
Write down qualitatively what crushing it looks like before you pick any number
The Design-Led Architecture Stream
Give design a protected block to define the product's building blocks — or it will smuggle scope in at the end.
The Minimum Lovable Product (MLP)
Ship five things people love, not fifteen things that merely work
The Roadmap Is a Story, Not a Spreadsheet
Lead with themes and a narrative; link out to the systems for the granular how
The Time-Boxed First 90 Days
Build context 5x faster, leave a plan behind, and don't spend trust you haven't banked
The Ungated Customer Feed
Pipe raw customer feedback into Slack with no gatekeeper — and let engineers email the customer directly.
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