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Liquid Death

By Liquid Death

0 recommend/use · 2 sourced episodes

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Influence5 steps

Behavioral Pricing: Compromise, Decoy and Framing

Raise revenue 30%+ by reframing tiers and framing prices — without touching the product.

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Strategy5 steps

How You Charge Beats How Much: Pricing-Model Design

Pick the monetization model, then the price metric, then the structure — the number comes last.

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Marketing5 steps

Leaders, Fillers and Killers

Sort every feature into leader, filler or killer to configure packages that unlock segments.

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Strategy6 steps

Price Before Product: The Willingness-to-Pay Conversation

Have the pricing conversation months before launch and use it to prioritize what you build.

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Marketing5 steps

Productize to Segments (the 'You Can Act Differently' Test)

Segments are defined by needs and willingness to pay — and only count if you can act differently on them.

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Marketing11 steps

The 11 Zero-Day Marketing Exploits

Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.

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Marketing4 steps

The Acceptable / Expensive / Prohibitively Expensive Price Ladder

Three questions that reveal both a price range and the psychological cliffs you must hide behind.

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Marketing5 steps

The Attributed Influencer Launch Sequence

Stagger tracked influencer shares over days, then weaponize the leaderboard.

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Strategy3 steps

The Break-Even Indifference Test

Offer economically identical pricing models and see which one people irrationally prefer.

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Finance3 steps

The Downturn Pricing Playbook (Never Drop the Price)

Three moves that protect price integrity in a recession: de-feature, non-pricing actions, change the model.

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Mindset5 steps

The 'Just Evil Enough' Ethics Test

An Occam's-razor line between subversive-and-clever and actually evil.

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Influence3 steps

The Panini Effect

Show your product line as an unfinished puzzle and attach rates jump from 20% to 40-50%.

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Marketing3 steps

The Recon Canvas

An 18-square grid for scanning product, medium, and market for subversive openings.

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Innovation3 steps

The Subversive Mindset (System Awareness → Novelty → Disagreeability)

Get a system to behave in a way its creators didn't intend, in three learnable steps.

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