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FarmVille

By Zynga

1 recommend/use · 3 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

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Strategy3 steps

Anchor the Streak to Your Unit of Use

Tie a streak to the smallest genuinely-meaningful action, not the easiest possible tap.

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Strategy4 steps

Bend-Not-Break Flexibility with a Sanctity Keeper

Add flexibility so users don't break a streak — but appoint someone to guard it from being cheapened.

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Strategy4 steps

Build for Day 365 Retention

The most valuable companies have the highest one-year retention — engineer for it using early social signals

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Productivity4 steps

Build It Wrong Before You Know It's Right

Use AI to test a hundred ideas a day as a failure machine, not to polish one idea for three months

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Communication4 steps

Clarity Over Cleverness in Feature Design

Comprehensibility is a retention lever — make the design a plain distillation of what you're tracking.

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Strategy4 steps

Find the Cocktail Party

To reinvent social, find where the cocktail party wants to happen and make it rowdy and socially productive

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Mindset4 steps

Kill Hope Before Hope Kills You

Separate belief from hope, and refuse to launch until you're collecting winnings instead of making bets

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Leadership4 steps

Make Everyone a CEO

Give people a real hill to take with operating control so they do the right thing when you're not in the room

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Leadership3 steps

Metric-Owned Teams with Soft Feature Ownership

Give teams a metric to move, not a feature to own — anyone can touch any surface that helps their number.

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Innovation4 steps

Proven Better New

Master the proven, add a verifiable better, gamble one risky new — to stack the odds a product wins

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Marketing3 steps

Revealed-Behavior Notification Timing

Trigger reminders off what users actually did, not what they said they'd do — 23.5 hours after last use.

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Innovation4 steps

Simplest-V1-Then-Amplify Experimentation

Ship the barest encapsulation of a hypothesis, confirm it has legs, then beat the heck out of it.

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Entrepreneurship3 steps

Start Embarrassingly Small

The more ambitious you are, the humbler your starting point should be — begin at 1,000 feet, not 100,000

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Leadership4 steps

Stay Close to the Metal

The best product CEOs micromanage the pixel-level details and are the first and last mile of the product

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Leadership4 steps

Teaching Hospital and Tech Assistant

Transfer your product instincts by working in the open and cloning a shadow who becomes a mini-you

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Marketing11 steps

The 11 Zero-Day Marketing Exploits

Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.

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Marketing5 steps

The Attributed Influencer Launch Sequence

Stagger tracked influencer shares over days, then weaponize the leaderboard.

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Mindset5 steps

The 'Just Evil Enough' Ethics Test

An Occam's-razor line between subversive-and-clever and actually evil.

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Marketing3 steps

The Recon Canvas

An 18-square grid for scanning product, medium, and market for subversive openings.

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Innovation3 steps

The Subversive Mindset (System Awareness → Novelty → Disagreeability)

Get a system to behave in a way its creators didn't intend, in three learnable steps.

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Strategy3 steps

The Zero-to-Seven-Day Retention Sprint

Concentrate experiments and flexibility on the first 7 days, where loss aversion actually locks in.

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Marketing3 steps

Visibility Signals Importance

Users care about a feature in proportion to how much the product visibly cares about it.

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