“one day those treasures will be in the Smithsonian.”
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MentionsReflections on a movement
“Smith does a lot more good in the world than the merchants of death at Philip Morris”
Related frameworks
Strategy4 steps
Build for Day 365 Retention
The most valuable companies have the highest one-year retention — engineer for it using early social signals
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Build It Wrong Before You Know It's Right
Use AI to test a hundred ideas a day as a failure machine, not to polish one idea for three months
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Find the Cocktail Party
To reinvent social, find where the cocktail party wants to happen and make it rowdy and socially productive
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Kill Hope Before Hope Kills You
Separate belief from hope, and refuse to launch until you're collecting winnings instead of making bets
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Leap-of-Faith MVP Scoping
Scope the smallest build that tests your riskiest assumption, not a stripped-down product
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Make Everyone a CEO
Give people a real hill to take with operating control so they do the right thing when you're not in the room
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Proven Better New
Master the proven, add a verifiable better, gamble one risky new — to stack the odds a product wins
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Robust-Across-Futures Action
When the future is unknowable, choose actions that are ethical across a wide range of scenarios
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Entrepreneurship3 steps
Start Embarrassingly Small
The more ambitious you are, the humbler your starting point should be — begin at 1,000 feet, not 100,000
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Leadership4 steps
Stay Close to the Metal
The best product CEOs micromanage the pixel-level details and are the first and last mile of the product
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Teaching Hospital and Tech Assistant
Transfer your product instincts by working in the open and cloning a shadow who becomes a mini-you
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Communication2 steps
The Best-Practice Inversion Interview
Ask a candidate for a best practice, then for when it would not apply
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Leadership3 steps
The Chief Engineer Trade-off Owner
Give one person moral authority over a whole product to keep design coherence in one head
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Strategy4 steps
The Fixed-Window Pivot Decision
Time-box a full-focus test on the one thing that matters, then let the team name the next bet
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Marketing4 steps
The Sticky Engine of Growth
Model retention by the three, and only three, reasons a customer returns to your product
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Leadership4 steps
Trust-by-Structure Governance
Embed your promises into the company's structure so they hold even when you're gone
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