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Home Depot

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Strategy3 steps

Anchor the Streak to Your Unit of Use

Tie a streak to the smallest genuinely-meaningful action, not the easiest possible tap.

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Mindset4 steps

Beginner's Mind Practice

Deliberately clear the expert's mind to keep every possibility open for the next decision.

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Strategy4 steps

Bend-Not-Break Flexibility with a Sanctity Keeper

Add flexibility so users don't break a streak — but appoint someone to guard it from being cheapened.

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Communication4 steps

Clarity Over Cleverness in Feature Design

Comprehensibility is a retention lever — make the design a plain distillation of what you're tracking.

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Sales5 steps

Customer Zero Launch Motion

Deploy a breakthrough product on yourself first, then use your own results as the sales engine.

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Innovation4 steps

Embrace-the-Next-Thing Mindset

Greet each new technology wave with 'I can't wait for the next thing' instead of resentment.

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Leadership3 steps

Metric-Owned Teams with Soft Feature Ownership

Give teams a metric to move, not a feature to own — anyone can touch any surface that helps their number.

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Mindset4 steps

No Linear Success Resilience

Expect the roller coaster: massive issues never stop coming, so build the skin to ride them.

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Marketing3 steps

Revealed-Behavior Notification Timing

Trigger reminders off what users actually did, not what they said they'd do — 23.5 hours after last use.

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Innovation4 steps

Simplest-V1-Then-Amplify Experimentation

Ship the barest encapsulation of a hypothesis, confirm it has legs, then beat the heck out of it.

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Strategy4 steps

Tactic-to-Strategy Discovery

Run many small experiments in parallel, then scale the one that breaks through into your strategy.

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Leadership3 steps

The Orchestra Leader Model

A great founder conducts every function at once, not just the instrument they love to play.

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Strategy3 steps

The Zero-to-Seven-Day Retention Sprint

Concentrate experiments and flexibility on the first 7 days, where loss aversion actually locks in.

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Marketing3 steps

Visibility Signals Importance

Users care about a feature in proportion to how much the product visibly cares about it.

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