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Cloudinary

0 recommend/use · 3 sourced episodes

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Beginner's Mind Practice

Deliberately clear the expert's mind to keep every possibility open for the next decision.

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Customer Research as a Documentarian

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Customer Zero Launch Motion

Deploy a breakthrough product on yourself first, then use your own results as the sales engine.

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Do It End-to-End Before You Hire For It

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Embrace the Imposter: Act Despite Expecting to Fail

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Embrace-the-Next-Thing Mindset

Greet each new technology wave with 'I can't wait for the next thing' instead of resentment.

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Leadership3 steps

Follow the Heat

The company's pressure point moves stage by stage; staff it as it moves.

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Marketing3 steps

Marketing's Reversibility Advantage: Try Everything, Make Noise

Product changes are near-permanent; marketing changes cost nothing, so experiment relentlessly.

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Mindset4 steps

No Linear Success Resilience

Expect the roller coaster: massive issues never stop coming, so build the skin to ride them.

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Leadership3 steps

Pioneer, Town Settler, City Planner PM Matching

Match the PM archetype you hire to the product's stage of maturity

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Sales4 steps

Pull, Not Praise: Reading Real Product-Market Fit Signals

Judge customer calls by the questions they ask, not the compliments they give.

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Standing Up a Product Discipline From Scratch

Turn an implicit PM function into a real one by writing the ladder first, then wiring hiring to it

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Tactic-to-Strategy Discovery

Run many small experiments in parallel, then scale the one that breaks through into your strategy.

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The Career S-Curve for Attracting Talent

Map where a candidate sits on the ambiguity-vs-scale S-curve, then sell them their next step

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The Dummy Explanation (Escape Your Bubble)

Write every message as if the reader knows nothing about you, your product, or your market.

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The Friction Commitment Test

Deliberately make the next step hard to filter for buyers who truly want it.

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The Orchestra Leader Model

A great founder conducts every function at once, not just the instrument they love to play.

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The Seedling Model for Going Multi-Product

Incubate new product lines as separate 'seed companies' with dedicated teams and adjacency-based selection

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Leadership4 steps

When to Hire Your First PM

Stay founder-as-PM until bottlenecks, hijacked eng/design, or new customer segments force the hire

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