LLenny's Podcast
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Finance4 steps

Net Revenue Retention Above 100% (and Why NRR Lies)

Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.

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Sales4 steps

Pricing Selects the Market (Sell Growth, Not Savings)

Price and positioning choose your market — reframe your product as growth to charge many times more.

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Marketing11 steps

The 11 Zero-Day Marketing Exploits

Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.

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Strategy5 steps

The 5-Question Stalled Growth Diagnostic

Diagnose why growth is slowing by asking five questions in strict priority order.

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Marketing5 steps

The Attributed Influencer Launch Sequence

Stagger tracked influencer shares over days, then weaponize the leaderboard.

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Finance3 steps

The Cancellation Ceiling (Maximum Customer Cap)

New customers divided by cancellation rate is the hard ceiling on how big you can ever get.

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Marketing3 steps

The Elephant Curve (Channels Saturate and Sag)

Every acquisition channel starts as an S-curve then sags — assume your winners will decline.

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Mindset5 steps

The 'Just Evil Enough' Ethics Test

An Occam's-razor line between subversive-and-clever and actually evil.

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Marketing3 steps

The Recon Canvas

An 18-square grid for scanning product, medium, and market for subversive openings.

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Innovation3 steps

The Subversive Mindset (System Awareness → Novelty → Disagreeability)

Get a system to behave in a way its creators didn't intend, in three learnable steps.

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Marketing5 steps

The 'What Made You Cancel?' Rooter-Cause Diagnosis

Ask what made them cancel (not why), then dig past the surface reason to the real causes.

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