“Jason is a four-time founder, including two unicorns, one being WP Engine.”
Jason Cohen
there's a guy Jason Cohen pointed out that a lot of the stuff you share online in your newsletter and tweets
1 episode · 1 sourced appearance
Appearances and evidence
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Episode-linked context, not an unsupported claim of authorship.
Net Revenue Retention Above 100% (and Why NRR Lies)
Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.
Pricing Selects the Market (Sell Growth, Not Savings)
Price and positioning choose your market — reframe your product as growth to charge many times more.
The 5-Question Stalled Growth Diagnostic
Diagnose why growth is slowing by asking five questions in strict priority order.
The Cancellation Ceiling (Maximum Customer Cap)
New customers divided by cancellation rate is the hard ceiling on how big you can ever get.
The Elephant Curve (Channels Saturate and Sag)
Every acquisition channel starts as an S-curve then sags — assume your winners will decline.
The 'What Made You Cancel?' Rooter-Cause Diagnosis
Ask what made them cancel (not why), then dig past the surface reason to the real causes.
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