“Jason is a four-time founder, including two unicorns, one being WP Engine.”
← All resourcescompany
WP Engine
By Jason Cohen
0 recommend/use · 3 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“Ezene was CPO at WP Engine and VP of product at Procore.”
“there's a company called WP engine by 2018 they got bought out by a private Equity Firm called Silver Lake”
Related frameworks
Entrepreneurship3 steps
Acquirer of First Resort: Win Deals by Being the Better Steward
Become the buyer founders choose by building a track record of stewardship, not the highest bid.
Read →
Innovation4 steps
AI at the Core vs AI at the Edge
Decide whether to sprinkle AI onto existing code or rebuild the workflow with the LLM as the core
Read →
Marketing4 steps
Build a Movement, Not a Product
Give people a philosophy to believe in and rituals to gather around, not just working software.
Read →
Leadership3 steps
Collaborate by Default, Fight Only for Your Ideals
Resolve conflict quietly by default; escalate to open war rarely, only when bad faith threatens what you built.
Read →
Strategy3 steps
Ethnographic Insight Over Stated Preference
Observe what customers do, not what they say — AI transcript-reading is not true customer insight
Read →
Finance4 steps
Net Revenue Retention Above 100% (and Why NRR Lies)
Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.
Read →
Communication3 steps
Opinionated Simplicity
Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral
Read →
Self-Mastery3 steps
Passion-Project Learning (An Eval for Your Life)
Learn new tech by picking one passion project that forces you to touch everything you need to learn
Read →
Sales4 steps
Pricing Selects the Market (Sell Growth, Not Savings)
Price and positioning choose your market — reframe your product as growth to charge many times more.
Read →
Leadership3 steps
Strategy Activation via Crossing the Chasm
Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards
Read →
Strategy5 steps
The 5-Question Stalled Growth Diagnostic
Diagnose why growth is slowing by asking five questions in strict priority order.
Read →
Finance3 steps
The Cancellation Ceiling (Maximum Customer Cap)
New customers divided by cancellation rate is the hard ceiling on how big you can ever get.
Read →
Marketing3 steps
The Elephant Curve (Channels Saturate and Sag)
Every acquisition channel starts as an S-curve then sags — assume your winners will decline.
Read →
Innovation4 steps
The Four Freedoms Test for Real Open Source
Judge whether software is truly open source by four inviolable user freedoms, not marketing claims.
Read →
Strategy3 steps
The Long-Bet Vision Call: Ship What the Committee Would Veto
Great software follows a leader's vision, not a vote — accept years of hate for a decade-long payoff.
Read →
Entrepreneurship3 steps
The Sharp Problem
Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable
Read →
Leadership3 steps
The Shipyard Team
Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers
Read →
Strategy3 steps
The True Platform Test (and the Rug-Pull Trap)
A real platform is one where the ecosystem earns more than the core — and only open source protects you on it.
Read →
Marketing5 steps
The 'What Made You Cancel?' Rooter-Cause Diagnosis
Ask what made them cancel (not why), then dig past the surface reason to the real causes.
Read →
People in these episodes
Related resources
- 37signals
- Airbnb
- Anker
- Atlassian
- Automattic
- Beeper
- Buffer
- Build: An Unorthodox Guide to Making Things Worth Making
- Building Rocket Ships: Product Management for High-Growth Companies
- Claude
- Clay
- Coda
- Crossing the Chasm
- ER
- Framer
- Gamma
- Gemini
- GNU General Public License
- Google Ads
- Google Sheets
- GPT
- Hidden Multipliers
- Home Assistant
- HubSpot
- Illuminate
- Jira
- Lenny's Newsletter
- Lenny's Podcast
- Linear
- Llama
- LM Studio
- Loom
- Lovable
- Mercury
- Microsoft
- Nespresso Vertuo
- Ollama
- On Writing Well
- OpenAI
- Paradise
- Postman
- Procore
- Rippling
- Sinners
- The Let Them Theory
- The Pitt
- Tumblr
- Typeform
- Vanta
- Warrant
- Whisper
- Whisper Flow
- WordCamp Asia
- WordPress
Spot an error or want this page removed? Request a correction or removal.