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Procore

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Innovation4 steps

AI at the Core vs AI at the Edge

Decide whether to sprinkle AI onto existing code or rebuild the workflow with the LLM as the core

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Strategy3 steps

Ethnographic Insight Over Stated Preference

Observe what customers do, not what they say — AI transcript-reading is not true customer insight

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Innovation6 steps

Innovation by Isolation

The beneficial silo: how to actually make a startup-within-a-company work.

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Leadership4 steps

Knowledge Redundancy Through Pairing and Pair Switching

No single owner of any system — pair, rotate pairs, and your org becomes fault-tolerant.

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Communication3 steps

Opinionated Simplicity

Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral

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Self-Mastery3 steps

Passion-Project Learning (An Eval for Your Life)

Learn new tech by picking one passion project that forces you to touch everything you need to learn

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Leadership4 steps

RIDE — Decision-Making Clarity for Change

For any change, name who Requests, who Inputs, who Decides, and who Executes.

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Communication5 steps

Story of Our Team

A merge ritual: two timelines on a wall become one shared history.

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Leadership3 steps

Strategy Activation via Crossing the Chasm

Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards

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Leadership6 steps

The Five Patterns of Dynamic Reteaming

Every team change is one of five patterns — name it, then manage it deliberately.

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Leadership4 steps

The Reteaming Anti-Patterns

The three ways leaders reliably wreck a reorg: percentages, poof, and spreading stars.

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Entrepreneurship3 steps

The Sharp Problem

Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable

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Leadership3 steps

The Shipyard Team

Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers

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Communication4 steps

The Three Levels of Listening

Internal, focused, global — know which level you're on and deliberately move up.

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Leadership5 steps

Whiteboard Reteaming

Roll the draft org chart out in public and let the people in it fix it.

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