“Or just get started building for free today at framer.com/lenny.”
Framer
By Framer
3 recommend/use · 4 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“Framer works like your team's favorite design tool and comes with real-time collaboration, a robust CMS with everything you need for great SEO”
“I just like using like these new air tools that have improved my life like GMA is good. Framer is also good.”
“the cosmetic like design like you know what you could put into a framer you know kind of prototype”
Related frameworks
AI at the Core vs AI at the Edge
Decide whether to sprinkle AI onto existing code or rebuild the workflow with the LLM as the core
Boundaries Are What You Will Do
A real boundary is something you will do that requires the other person to do nothing — anything else is just a request
Connect Before Correcting
Join someone's reality for 30 agenda-free seconds before you ask them to do anything — connection is the bridge to cooperation
Critique in Public, Build Trust in Private
Invert the management-book rule: debate directly in public, lavish reassurance in private.
Don't Be Stingy With Words
People can't read your mind — make appreciation explicit, and never fake it.
Ethnographic Insight Over Stated Preference
Observe what customers do, not what they say — AI transcript-reading is not true customer insight
Extract the Chain-of-Thought, Not the Recommendation
Treat every advisor as an LLM: mine their reasoning, not their verdict, because their answer is trained on a different corpus.
Fast-Thinking / Slow-Thinking Org Split
Split product org into a weekly-shipping AI group and a deliberate-infrastructure group so both speeds coexist.
Feelings That Overpower Skills
Bad behavior at any age is feelings overpowering skills — set the boundary, then teach the missing skill, don't just punish
Go All-In When the Experiment Works
Big companies experiment plenty — they fail by hedging instead of doubling down on what works.
Greedy-but-Smart Compute Allocation
Throw hundreds of dollars of inference at high-value problems — the value-to-cost ratio is absurd in your favor.
I Believe You + I Believe In You
For anyone struggling, pair 'I believe you' (one foot in the hole) with 'I believe in you' (one foot out) — doing both at once is magic
Mega Trend vs Hype Cycle — The PhD Test
If you need a PhD to understand it, it's not a mega trend. Don't fight mega trends.
Opinionated Simplicity
Ship one compelling opinion instead of ten confusing options — you learn faster being wrong than being neutral
Own the Story — No Packet Loss
The leader is the custodian of the message — deliver it to the front line yourself, never via cascade.
Passion-Project Learning (An Eval for Your Life)
Learn new tech by picking one passion project that forces you to touch everything you need to learn
Pick Hard Problems to Attract the Best Team
Hard, important problems attract the best people — and business is a team sport.
Play-First AI Fluency
Build real AI intuition by playing — invent fun side projects, use everything, and share the artifact not the doc.
Right to Win via Permission to Play
Before building, ask if it's logical that YOU built it — and whether you have a route to market.
Separate Behavior From Identity (Good Inside)
Say 'this is a good person who is late' — split who someone is from what they did, so the conversation can actually be about the behavior
Strategy Activation via Crossing the Chasm
Treat internal strategy rollout as an adoption curve — over-communicate the why and manage early adopters vs laggards
Sturdy Leadership (The Three Pilot Announcements)
Validate someone's experience as real without being overwhelmed by it — like a pilot who contains the cabin's fear and flies the plane
The Full-Stack Role Collapse
In the AI era every role needs a minimum baseline in the adjacent two — deep in one, dangerous in the rest.
The Most Generous Interpretation (MGI)
Ask 'what's the most generous interpretation of why they did that?' to turn judgment into curiosity and unlock better interventions
The Power of Repair
Rebuild trust after a bad moment by owning your part, naming the impact, and stating what you'll do differently
The Refounding Test
Ask how you'd rebuild AI-native from scratch — then decide whether your legacy asset helps or you should sell.
The Sharp Problem
Build for old, enduring needs re-imagined with new tech so the improvement is 3-10x undeniable
The Shipyard Team
Organize product work as a six-capability pod of controlled chaos with sensory 'tendrils' to customers
The Six-Factor Company Stack Rank
Timing > market > team > product > brand > distribution — you need all six, ranked.
Vibes Before Evals
For a genuinely new AI feature, start with open-ended vibes testing; add evals only once the use-case cluster is clear.
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