“that turned into a nonprofit called illuminate which I'm on the board of run by Ben Davis”
Illuminate
By Ben Davis
0 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“you wrote a book called illuminate”
“I loved writing that book a co-author Patty Sanchez a hat tip to her”
Related frameworks
Acquirer of First Resort: Win Deals by Being the Better Steward
Become the buyer founders choose by building a track record of stewardship, not the highest bid.
Audience Is the Hero, Presenter Is the Mentor
You are not the hero of your presentation — the audience is; your job is to be Obi-Wan, not Luke.
Build a Movement, Not a Product
Give people a philosophy to believe in and rituals to gather around, not just working software.
Can They See What I'm Saying? (The Star Moment)
Make ideas visible — through a diagram, a drawn napkin, or one unforgettable star moment — so the whole room aligns on the same picture.
Collaborate by Default, Fight Only for Your Ideals
Resolve conflict quietly by default; escalate to open war rarely, only when bad faith threatens what you built.
Rewiring Stage Fright (The Pre-Talk Ritual)
Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.
The Four Freedoms Test for Real Open Source
Judge whether software is truly open source by four inviolable user freedoms, not marketing claims.
The Long-Bet Vision Call: Ship What the Committee Would Veto
Great software follows a leader's vision, not a vote — accept years of hate for a decade-long payoff.
The Slide Doc Spectrum (One Point, One Big Idea)
Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.
The Torchbearer Five-Act Movement Structure
Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.
The True Platform Test (and the Rug-Pull Trap)
A real platform is one where the ecosystem earns more than the core — and only open source protects you on it.
What Is / What Could Be (The Presentation Sparkline)
Alternate between current reality and a better future to create longing that moves an audience to act.
People in these episodes
Related resources
- Airbnb
- Amazon
- Apple
- Apple Podcasts
- Automattic
- Beeper
- Business Proposal
- Cameo
- Cisco
- ClickUp
- Disney
- DraftKings
- Duarte, Inc.
- Duarte.com
- Duarte.com/Nancy
- Eppo
- FreeHand
- GNU General Public License
- Harvard University
- HP
- Keynote
- Lenny's Jobs Talent
- Lenny's Newsletter
- Lenny's Podcast
- Llama
- Loom
- Macintosh
- Macworld
- McKinsey & Company
- Microsoft Clarity
- Microsoft PowerPoint
- NASA
- Photoshop
- Pixar
- Snow White Airbnb
- Spotify
- Stanford University
- Star Wars
- The Gospels
- The Lord of the Rings
- The Pyramid Principle
- The Writer’s Journey
- Tumblr
- Twitch
- Vanta
- Warrant
- WordCamp Asia
- WordPress
- WP Engine
- Writer.com
- Zapier
- Zoom
Spot an error or want this page removed? Request a correction or removal.