“put the headline the full conclusion first and then you're supporting argument second”
The Pyramid Principle
By Barbara Minto
2 recommend/use · 3 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“pyramid principle yeah yes everyone should do that”
“what's your take on the Minto pyramid principle”
“the mental principle is amazing”
“this also reminds me of the MTO pyramid which I won't get too deep into”
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