book

It Was the Best of Sentences, It Was the Worst of Sentences

By June Casagrande

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“it's a book called it was best of sentences it was the worst of sentences by June KAS Grande”

Speaker: Wes Kao▶ Watch at ~38:00approx.

Track the moments faces change, then cut everything that doesn't produce them.

Proactively give your boss exactly enough context to weigh in — scaled to reversibility.

Lead with the call, label the context, and never hide a point of view inside a neutral-looking pros-and-cons list.

Never say no. Say yes, name what it displaces, and hand the prioritisation back.

Open your story one beat before the juicy part — everything earlier is backstory scope creep.

Rank formats by how much they let you get away with — then hold yourself to the top of the pyramid.

Punctuate every monologue with something that shakes the audience awake, every 3-5 minutes.

Cut the what and the why; spend your word count on the how nobody else will teach.

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