“Today my guest is Wes Ko. Wes co-created the AltNBA program with Seth Goden.”
Wes Kao
Wes co-created the AltMBA program with Seth Godin. She co-founded a company called Maven.
2 episodes · 2 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“and with that I bring you Wes Cal”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Answer the Question Behind the Question
When caught without a number, answer the adjacent question and surface the real concern.
CEDAF Delegation Framework
A five-part checklist for delegating without lowering your standards — to humans or AI.
Eyes Light Up
Track the moments faces change, then cut everything that doesn't produce them.
Manage Up by Sharing Your Point of View
Bring your manager a recommendation to react to, not an open question to solve.
Managing Up by Calibrated Context
Proactively give your boss exactly enough context to weigh in — scaled to reversibility.
MOO — Most Obvious Objection
Spend two minutes pre-empting the objection you'll obviously get, and stop feeling blindsided.
Recommendation-First Writing
Lead with the call, label the context, and never hide a point of view inside a neutral-looking pros-and-cons list.
Sales Then Logistics
Sell the why before you explain the how, or your ask gets crickets.
Saying No by Trading Off
Never say no. Say yes, name what it displaces, and hand the prioritisation back.
Signposting
Use structural cue-words to guide the reader through your writing without heavy formatting.
Speak Accurately (Avoid the Single-Minded Martyr)
Match your stated confidence to your actual evidence — neither overreach nor over-hedge.
Start Right Before You Get Eaten by the Bear
Open your story one beat before the juicy part — everything earlier is backstory scope creep.
Strategy Not Self-Expression
Feedback's goal is behavior change, so cut everything that doesn't serve it — usually 90%.
The Content Hierarchy of BS
Rank formats by how much they let you get away with — then hold yourself to the top of the pyramid.
The State Change Method
Punctuate every monologue with something that shakes the audience awake, every 3-5 minutes.
The Super Specific How
Cut the what and the why; spend your word count on the how nobody else will teach.
The Swipe File
Capture examples of communication that work — the act of collecting trains your eye.
Resources in their episodes
- altMBA
- Better Business Writing
- Breaking into Technical Product Management
- ChatGPT
- Claude
- Coda
- Content Marketing 201
- Doctor Foster
- Glengarry Glen Ross
- Google Docs
- Granola
- High Output Management
- Invisalign
- It Was the Best of Sentences, It Was the Worst of Sentences
- Lenny's Newsletter
- Lenny's Podcast
- Linear
- Live OS
- Makelog
- Maven
- Maven Course Accelerator
- Modern Treasury
- Netflix
- Notion
- On Writing
- On Writing Well
- Oral-B electric toothbrush
- Perplexity Pro
- Several Short Sentences About Writing
- Slack
- Superhuman
- The Harlan Coben Collection
- The No Book
- The Pyramid Principle
- Vanta
- Warrant
- weskao.com
- Your Brain at Work
- YouTube
- Zanzibar
- Zoom
Related guests
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