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Ahrefs

By Ahrefs Pte. Ltd.

4 recommend/use · 4 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Innovation4 steps

Aha Moment Discovery via Correlation-Then-Experiment

Brainstorm high-value actions, correlate them with conversion and retention, then experiment to prove causation

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Marketing5 steps

April Dunford's Five-Step Positioning Framework

Position a product by starting from what you must beat, not from a market category.

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Marketing4 steps

Assessing Whether SEO Is Right for Your Product

Judge SEO fit by two signals — a large addressable market and existing domain authority.

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Strategy4 steps

Assume the Disruptor Is Right

During an existential threat, assume the disruptor is playing an optimal game and respond with overreaction

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Leadership5 steps

Building the PLG Team and Org

Start with a growth PM and an analyst, then formalize into a cross-functional PLG org with three growth heads

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Entrepreneurship4 steps

Consumer Subscription Viability Test

Freemium-plus-paid-acquisition consumer subscriptions fail without ~60-70%+ retention or a network effect

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Marketing4 steps

Editorial SEO Operating Model

Split the work: SEO manager picks topics and outlines, a domain-expert writer writes, then analyze.

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Strategy3 steps

Eigenquestions (Finding the Question That Drives the Answer)

Find the one or two questions whose answers collapse a complex decision into clear quadrants.

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Strategy4 steps

Expected-Conversions Prioritization

Rank topics by search volume x topical authority x conversion intent, not by volume alone.

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Leadership4 steps

Founder Intuition vs Team Expertise Handoff

Delegate to hires only once they consistently make better calls than you would — and signal in both directions

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Strategy5 steps

Four Leverage Buckets: Where to Start Your PLG Motion

Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage

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Marketing5 steps

Freemium Decision Framework (What to Make Free)

Make a feature free if it drives your growth model; gate it if it creates friction for growth.

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Marketing4 steps

Hypothesis-Driven SEO

Generate hypotheses by analyzing sites (and asking their SEO managers), then test to validate.

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Marketing4 steps

Internal Link Spread Optimization

Most sites starve their own pages of internal links; fixing spread is SEO's biggest quick win.

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Productivity5 steps

LNO Framework

Match your effort to each task's leverage, neutrality, or overhead

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Strategy4 steps

Measurements Are Not Insights (Instrumentation for Analytics)

Turn raw metrics into segmented, causal insights you actually act on.

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Communication4 steps

Mochary's Script for Difficult Conversations

Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.

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Strategy3 steps

PLG Is Fundamentally DLG (Data-Led Growth)

Giving away a free product only pays off if you capture and analyze its usage data

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Leadership4 steps

PSHE Career Growth Framework

Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.

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Strategy3 steps

Retention as Habit-Building Plus Expansion

Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue

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Entrepreneurship4 steps

SaaS-Marketplace Transition Test

A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers

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Leadership4 steps

Scenario-Based PM Interviewing

Interview PMs by making them do the real job under real constraints, not recite prepared stories

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Strategy4 steps

SEO Readiness Assessment

Two questions decide if SEO is worth investing in: is the market big, and do you have authority?

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Marketing3 steps

SERP Reverse-Engineering

To learn what page to build, read what Google already ranks for your target keywords.

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Productivity3 steps

Ship-to-Learn Research Allocation

Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else

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Strategy5 steps

The Five PLG Readiness Components

The five things a product must have before a product-led motion can work

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Leadership4 steps

The Four Things a Product Manager Brings to the Team

Prepare to contribute by mastering users, data, the business, and the competitive landscape.

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Strategy3 steps

The Full PLG Funnel Audit

Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix

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Productivity4 steps

The PLG Data & Infrastructure Stack

The three infrastructure layers plus per-funnel-stage tools every PLG motion needs

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Innovation3 steps

The Three B's of Behavior Change

Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.

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Strategy4 steps

The Three Network Effects (and Why Social Products Must Evolve)

Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two

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Marketing3 steps

The Three Types of SEO

Programmatic, editorial and technical SEO are different games; pick the one your queries reward.

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Marketing3 steps

Topical Authority Adjacency

Rank by starting where you're already known, then expand into semantically adjacent topics.

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Marketing3 steps

Topics Over Keywords

Modern Google ranks one page for a cluster of 200-2,000 keywords; target the topic, not the keyword.

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