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LMNT

By LMNT

2 recommend/use · 3 sourced episodes

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Related frameworks

Leadership5 steps

Deal Speed and Default Optimism

Codify the values you already have, not the ones you wish you had.

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Strategy3 steps

Disrupt Yourself Before Someone Else Does

Market leaders survive by challenging and cannibalizing their own products before an upstart does it for them.

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Mindset4 steps

Don't Stop Until You Reach the End

Distrust expert answers and drive every problem to ground-truth yourself

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Leadership3 steps

Get Promoted by Not Optimizing for the Promotion

Focus 100% on business impact and make your ambitions known — but never engineer your work around the title.

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Leadership3 steps

Hire Founders (Eyes Open to the Costs)

Recruit ex-founders for outsized output and truth-telling, budgeting for high attrition

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Leadership3 steps

Hire the People That People Pick

Win great hires over months by adding value first, long before there's a role

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Leadership6 steps

Little Hands Growth Hiring

Hire on the KPI they'll commit to and their willingness to do the tiniest job.

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Marketing5 steps

Long-Tail Paid Diversification

After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.

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Marketing5 steps

Payback-First Channel Measurement

Judge channels on closed-won revenue one year out, never on lead volume.

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Marketing5 steps

Question-First Cheap Channel Playbook

Find where your buyers ask their questions, answer them honestly, and let the answer sell.

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Strategy5 steps

Skeleton Before the Makeup

Sequence early growth investment from site fundamentals up to awareness — never the reverse.

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Leadership3 steps

Startup-Within-a-Company Team Design

Build new things inside big companies with small, senior, trusted teams and manufactured discipline

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Strategy4 steps

The Differentiation Stack

Four ordered tests a product must pass to matter, not just exist

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Leadership3 steps

The Failure Interview Question

Ask senior candidates about one time they failed and what they learned — and watch how they answer.

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Marketing5 steps

The 'Is The Search Over?' Content Standard

Judge every article by one question: after reading it, does the reader go back to Google?

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Communication3 steps

The Rule of Seven

When an email thread hits seven replies without resolution, stop typing and get on a call.

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Marketing5 steps

The Traffic Light Keyword System

Rank every keyword by buying intent, not volume — then work greens down before touching yellows.

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Strategy4 steps

The Trusted-Advisor Partner Test

Shared audience is not enough — partner only where your buyer already goes for this specific advice.

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Innovation3 steps

Write the Press Release First

Before building anything, write the launch press release as if the product shipped today.

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