Amp It Up

Artist / Scientist / General Manager Spike

Hire PMs by which of three modes they spike in, and compose the team so the spikes cover each other.

Finance5 steps

Beat-Your-Plan Fundraising: Trade Dilution for Trust

Pitch numbers you'll hit, eat the lower valuation, and turn every passer into a future lead.

Peak Performance4 steps

Binary Quality Calibration

Instead of documenting what 'quality' means, classify shipped work as high-quality or not — and let examples teach the bar.

Career-First Management: Help Them Find Their Next Job

Commit to helping reports leave, and win transparency, backfill lead time, and reputation.

Productivity4 steps

Compounding Urgency: Pull the Roadmap Up a Week

Ship a week earlier, start the next thing a week sooner, and the gap compounds into a lap.

Deal Speed and Default Optimism

Codify the values you already have, not the ones you wish you had.

Deliver Customer Value Faster with High Quality

One sentence, three measurable attributes — the motto that drives Miro's entire product reward and measurement system.

Communication6 steps

Demand-Feedback-First (T3/B3)

Force your team to critique you before you critique them — then report back what you changed.

Innovation4 steps

First to Hit the Brick Wall

In innovation, speed is the biggest determinant of success because you learn what doesn't work before anyone else.

Leadership6 steps

Little Hands Growth Hiring

Hire on the KPI they'll commit to and their willingness to do the tiniest job.

Long-Tail Paid Diversification

After the big four ad platforms, buy the dozens of small ones nobody bothers to set up.

Productivity5 steps

Output as the Leading Indicator of Outcomes

Outcomes are the goal, but shipping rate is the only early signal you'll get that you'll hit them.

Payback-First Channel Measurement

Judge channels on closed-won revenue one year out, never on lead volume.

Productivity4 steps

P-Stage Cycle-Time Benchmarking

Stage-gate every initiative (PStrat→P0→P1→P2), size it S/M/L, and benchmark cycle time against yourself like golf.

Question-First Cheap Channel Playbook

Find where your buyers ask their questions, answer them honestly, and let the answer sell.

Strategy4 steps

Rolling Roadmap with Precision Tiers

A six-month roadmap refreshed quarterly, with 80% commitment in months 1-3 and 50% in months 4-6.

Strategy5 steps

Skeleton Before the Makeup

Sequence early growth investment from site fundamentals up to awareness — never the reverse.

The AMPED Cross-Functional Product Org

Redefine 'product org' as Analytics, Marketing, Product, Engineering, Design — all embedded in every stream.

Strategy5 steps

The BD-Product Operating Contract

Test deals with hacky ops before code, build platforms not bespoke, time product's entry.

Strategy4 steps

The Chess-Points Competitive Lens

Every release is a move against your competitor in the customer's mind — positive or negative, never neutral.

Leadership6 steps

The Empathy Steel-Man Decision Framework

Make each side argue the other's case, then name the tiebreaker and the deadline before debating.

The Generalist Placement Play

Put a non-expert in charge to unlock 10x thinking, then hire the expert and get out of the way.

Communication6 steps

The Gnarly-Problem Offsite

Remote by default, but collapse a stalled hard decision into a tightly-agenda'd 48-hour in-person burst.

The 'How to Work With Me' Document

Scale culture through one written doc: expectations, your real flaws, your commitments.

The 'Is The Search Over?' Content Standard

Judge every article by one question: after reading it, does the reader go back to Google?

Leadership6 steps

The Post-Interview Culture Probe

Give a strong-but-culturally-questionable candidate blunt feedback and hire on how they react.

The Roles and Responsibilities Contract

Each function writes what it expects of the others, then the group negotiates one shared contract.

The Traffic Light Keyword System

Rank every keyword by buying intent, not volume — then work greens down before touching yellows.

Strategy4 steps

The Trusted-Advisor Partner Test

Shared audience is not enough — partner only where your buyer already goes for this specific advice.

The Two-Persona Product Leader

Every product leader wears two hats: as a leadership-team member drive accountability; as a stream leader drive improvement.

The Unblock Virtuous Cycle

Teams don't want to move slow — they hit roadblocks; make leadership's job to clear them and speed compounds.

WeDash: Mandatory Dogfooding as a Culture Governor

Make every employee do frontline work, then advertise it in interviews to self-select hires.

Self-Mastery5 steps

What Are You Optimizing For?

Replace 'balance' with 'optimization' — name the one thing this horizon is for, then let the trade-offs follow.