Deliver Customer Value Faster with High Quality
One sentence, three measurable attributes — the motto that drives Miro's entire product reward and measurement system.
- Difficulty
- Easy
- Time to result
- ~ongoing to results
- Steps
- 4
- Confidence
- 90%
Miro's product org rallies around a single motto: 'deliver customer value faster with high quality.' Its power is that it decomposes into three concretely measurable attributes — value (did customers actually use it and did the target metric move?), faster (are cycle times improving?), and high quality (does it meet a benchmarked bar?). Everything from performance reviews to reward systems ties back to this one statement, making it a rallying construct rather than a slogan.
Origin
Instituted by Varun Parmar as CPO of Miro; he cites it as a minor change with tremendous impact on execution.
Core principles
- 01A rallying motto only works if each word maps to something you actually measure.
- 02Customer value is only 'delivered' when customers use it — usage and the moved metric are the proof.
- 03Speed is measured as cycle time you can benchmark and improve, not vibes.
- 04Quality is a real, separately-tracked attribute, not an afterthought.
How to run it
- 1
Adopt one simple, shared sentence
Rally the whole product org around a single memorable statement everyone can repeat and apply. Simplicity is the point.
Pro tip Wire it into performance, reward, and evaluation systems so it's real, not decorative.
- 2
Define 'customer value' as usage plus metric movement
When a PM ships, hold them to the specific metric they set out to move and how much it actually moved against the original target.
Pro tip Set original targets up front so post-ship measurement has a baseline.
Watch out Shipping is not delivering value — value only counts when customers use it.
- 3
Measure 'faster' as benchmarked cycle time
Track cycle times from idea to pitched solution to ship to metric-moved across all teams, and compare against averages, medians, and variance for similarly-sized projects.
- 4
Hold a real, benchmarked quality bar
Continuously benchmark your experiences (sharing flows, sync capabilities) against best-in-class apps and evaluate whether each ship meets that standard.
In the wild
Parmar says everything the org does — performance, reward systems, and measurements — is based on this one statement, and it is literally part of the evaluation rubric and how teams measure themselves.
→ A simple concept that rallies the organization and, in Parmar's view, leads to positive execution outcomes.
Common mistakes
Treating a motto as a slogan, not a measurement system
If the words don't decompose into tracked metrics (usage, cycle time, quality bar), the motto is decorative. Its impact comes from being wired into reviews and rewards.
Counting shipping as delivering value
A PM who ships but never checks whether customers used it or whether the target metric moved has not delivered customer value under this framework.
Is it for you?
Best for
Product leaders who want a single, memorable operating principle that scales across a large (50+ PM) org without becoming vague.
Not ideal for
Tiny teams where informal alignment already exists and formal cycle-time/metric tracking would be overhead.
From the transcript
“deliver customer value faster with high quality that's it and everything that we do and when I say everything everything lady like from like you…”
“we believe customer value is only delivered when customers use it so anytime as a PM at Miro when you ship something we're looking at…”
From the episode
An inside look at how Miro builds product: Lessons on outmaneuvering competitors, team structure, product quality, and moving fast
Varun Parmar (CPO of Miro)