MentionsRethinking SEO in the age of AI
“today my guest is Eli Schwarz Eli is a growth adviser specializing in SEO”
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Eli Schwartz
Eli is a growth adviser specializing in SEO and has helped companies like Kora coinbase Tinder LinkedIn WordPress and zapier
1 episode · 1 sourced appearance
Appearances and evidence
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Frameworks in these episodes
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Marketing3 steps
Product-Led SEO
Treat SEO as a product you build for the search user, not content you optimize for a keyword.
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Marketing4 steps
Programmatic vs Editorial Decision Rule
Go programmatic only where scale meets a real use case — otherwise you scale nothing.
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Marketing4 steps
SEO Conversion-Metric Rigor
Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.
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Marketing3 steps
The Funnel-Position Defense Against AI Overviews
AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.
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Strategy3 steps
The SEO Go/No-Go Investment Test
SEO is not free. Price it fully, then compare it against every other growth channel.
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Marketing4 steps
Top-Down TAM SEO Forecast
Forecast SEO from market size down, not from keyword-tool volumes up.
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Resources in their episodes
- AI Overviews
- Bard
- BlackBerry
- Brave Search
- Capterra
- ChatGPT
- Claude
- Faire
- G2
- Google Cloud
- Google Maps
- Google Search
- Google Search Console
- Grammarly
- How to Stop Caring What Others Think: For Real
- Jasper
- Lenny's Podcast
- Million Dollar Consulting
- Mixpanel
- Noahpinion
- OneSchema
- OneSchema File Feeds
- OpenAI
- Pendo
- Perplexity
- Product-Led SEO
- Quora
- Similarweb
- Small Data
- Start with Why
- SurveyMonkey
- Tinder
- WordPress
- Writer
- Zapier
- Zillow
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