“I've done one recently on Google Scholar for the word strategy”
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2 recommend/use · 2 sourced episodes
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“Google Scholar is a great place to start”
Related frameworks
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Benefit-Priming Questions (Good Friction)
Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.
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Strategy5 steps
Evidence-First Intervention Design
Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.
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Friction Injection for Behavior Suppression
To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.
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Incentive Alignment Against the Dark Side
We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.
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Network Effects vs Network Economies: The Materiality Test
Almost everything has some network effect; only ask whether it's large enough to change your margins.
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Right for Wrong
Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.
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Startup Power Progression: Eliminate Three, Sequence Four
Cross off the three powers a startup can't have yet, then pursue the remaining four in sequence — counter-positioning first.
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The Behavioral Diagnosis
A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.
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Strategy3 steps
The Benefit-and-Barrier Power Test (To Be or Not to Be)
Only call it power if it delivers a cost/price benefit AND a barrier competitors can't erase.
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Strategy3 steps
The Castle-or-Shack Audit
Go capability by capability and separate the ones a rival can copy (shack) from the ones they truly can't (castle).
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Innovation4 steps
The Easiness Ladder: Default, Then Rule of Thumb, Then Decision
First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.
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Strategy3 steps
The Process Power Qualifier: Material and Opaque
Operational excellence is only power when it's both material AND impossible for rivals to copy.
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Innovation4 steps
The Three B's (Behavior, Barriers, Benefits)
Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.
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