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Timothy Davis

Timothy has led Performance Marketing for all of Shopify for the past 2 and a half years

1 episode · 1 sourced appearance

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Frameworks in these episodes

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Marketing4 steps

Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

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Leadership4 steps

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

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Marketing4 steps

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

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Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

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Marketing3 steps

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

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Marketing4 steps

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

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Marketing4 steps

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

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Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

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Marketing3 steps

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident

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