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By Intercom

4 recommend/use · 7 sourced episodes

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Innovation4 steps

Adapt the Model, Don't Build One

Post-training is the new pre-training — steer an off-the-shelf model to your outcome instead of pre-training your own

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Productivity4 steps

Ambitious Retry (Pass@N) Tool Use

Get more from AI tools by asking for the ambitious change and fully restarting on failure instead of hammering the same attempt

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Marketing2 steps

Beautifully Simple Pricing

In your early days, price so a customer can repeat it back and it tells a value story.

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Sales4 steps

Best-Rep Email Cloning

Feed the agent your single best rep's best email, then let it AB-test variants—that's how AI beats your mid-pack.

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Innovation4 steps

Build for the Exponential (Skate to Where the Puck Is Going)

Build products for the model that arrives in 6-12 months, betting that today's 20%-working features hit 100%

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Innovation5 steps

Constitutional AI Self-Critique Loop

Align a model to written principles by having it critique and rewrite its own outputs, then train on the fix

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Strategy3 steps

Differentiation vs Table Stakes

Balance the roadmap between what attracts new customers and what they require to switch at all

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Innovation6 steps

Error Analysis: Open Coding to Axial Coding to Count

Turn messy LLM logs into a prioritized list of failures before you write a single test.

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Strategy3 steps

Eval Triage: Decide What Actually Deserves an Eval

After counting failures, route each one to a prompt fix, a code check, or an LLM judge — not all three.

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Strategy4 steps

First-Principles Framework Method

Decompose every initiative into goal, mechanism, and value questions to build joined-up strategy — and mini-CEO operators.

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Strategy4 steps

Map Your Product Against What AI Can Do

Start from your product's core job, then classify each part as AI-replace, augment, partial, or not-yet

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Mindset4 steps

Marginal-Impact Reasoning Under Tail Risk

Prioritize catastrophic low-probability risks by expected value and by how few people are already working on them

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Sales6 steps

Mastering B2B Negotiations Through Value

Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.

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Strategy4 steps

Planning in Seasons

Replace rigid roadmaps with secular 'seasons', loose quarterly OKRs, and deliberate slack

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Innovation5 steps

Product as Organism: the metabolic loop

Treat an AI product as a living system that ingests signals, tunes on rewards, and improves with every interaction

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Marketing3 steps

Product-Market-Story Fit

Great product in a great market still fails if the story is wrong or missing — add the third leg

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Self-Mastery4 steps

Resting in Motion

Treat the busy, working state as your normal baseline so heavy long-term work stays sustainable

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Sales4 steps

Simpler-Fairer Pricing Reset

Deliberately give away revenue to simplify pricing — it lifts retention and restores a customer-obsessed culture.

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Strategy2 steps

Stop Churn Before It Happens

To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.

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Leadership3 steps

Swinging the Pendulum

Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle

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Innovation3 steps

The 20/80 Willingness-to-Pay Axiom

20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.

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Sales4 steps

The 30-Day Agent Training Loop

Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.

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Innovation4 steps

The Aligned Binary LLM-as-Judge

Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.

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Finance4 steps

The Attribution-Autonomy Pricing Matrix

Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.

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Leadership3 steps

The Benevolent Dictator Labeling Model

Appoint one trusted domain expert to own eval judgments instead of running it by committee.

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Entrepreneurship4 steps

The Chief Agentic GTM Officer Play

Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.

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Strategy4 steps

The Economic Turing Test

Measure transformative AI by whether you'd hire an agent for a real job without knowing it's a machine

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Strategy3 steps

The Enterprise AI Adoption Ladder

Three sequential stages that separate companies winning with AI from those spinning their wheels

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Sales4 steps

The Forward-Deployed Engineer Vendor Column

Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.

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Sales4 steps

The Four Forces of Switching

Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia

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Sales4 steps

The GTM Agent Deployment Sequence

Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.

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Strategy4 steps

The Incognito Cry Test

Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.

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Sales4 steps

The Lead-Rich Audit

You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.

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Sales3 steps

The POC as Business Case

Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.

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Strategy4 steps

The Two-Engine Profitable Growth Architect

Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.

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Strategy4 steps

Three Worlds Theory of Change

Decide what to actually do about a hard problem by naming the pessimistic, optimistic, and pivotal worlds you might be in

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Finance4 steps

Value-Anchored Outcome Pricing

Price the outcome, not the seat; set the number from customer value and let cost be your problem.

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Leadership4 steps

Values as a Sharp Knife

Rewrite company values as deliberate filters, then hardcode a scoring formula that removes people who don't fit.

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Leadership4 steps

Wartime Company Reset

When a platform shift threatens your core business, declare wartime and go all-in rather than hedge.

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Strategy3 steps

Win on the Platform, Not the Features

Durable products win on invisible infrastructure — reliability, reach, privacy — not on the feature list

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