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Microsoft Word

By Microsoft

1 recommend/use · 3 sourced episodes

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Adapt the Model, Don't Build One

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Advocate Yourself Out of a Job

Argue for the company-optimal allocation of your team even when it defunds you — and read the response.

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Brand as a Promise

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Building the Network Effect Into the Product

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Channel Diversification Before the Drought

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Designing a Zero-to-One Incubator Inside a Giant

Fix the incentive system and the time horizon first — everything else about internal incubation follows.

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No Bystanders on Product Strategy

Get the CFO, the head of people and sales fingerprinted on product strategy before growth goes negative.

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Planning in Seasons

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Product as Organism: the metabolic loop

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Seeing the System

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Stamina as the Kill Signal

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Stretch With an Anchor

Take the role that will hurt you into growth — but only if one or two things in it are already in your wheelhouse.

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Taste and Standards as Meeting Spec

Good taste is knowing what people want just before they do; high standards means relentlessly improving the spec, not hiding behind perfectionism.

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Tension at the Center of Strategy

Every great strategy creates 'it might not work' tension — the possibility a customer falls in love with.

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The Enterprise AI Adoption Ladder

Three sequential stages that separate companies winning with AI from those spinning their wheels

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The Four Strategic Choices

Choose customers, competition, validation, and distribution deliberately — each choice determines your product and your future.

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The Marketplace Priority Stack

Pre-commit an explicit ranking of who you serve first, so thorny trade-offs resolve themselves.

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The Negative-Growth Rehearsal

Growth masks all problems — so ask what you'd do if growth went negative, before it does.

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The Purple Cow: Building Customer Traction

Make something worth remarking about, and engineer in advance what you want people to say.

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Win on the Platform, Not the Features

Durable products win on invisible infrastructure — reliability, reach, privacy — not on the feature list

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