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Barbie

By Greta Gerwig

3 recommend/use · 3 sourced episodes

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Do the Unscalable to Get Customers to Lobby For You

Deliver a painful manual experience so good that customers complain to the regulator, not to you

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Do Things That Don't Scale to Feel Magical

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Gut as a Type of Data

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Location and Action Openers

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Mission Authenticity as an Emotional Referral Engine

An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy

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Product Marketing: Closing the Perception Delta

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Radical Candor Feedback and Role-Fit Reframe

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Speaking with Adjacency

To explain something dull, tell a story about something else, then snap it into place.

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Stay Valuable After Acquisition

Anchor to the shared mission, market yourself internally, and flex with every strategy shift to survive an acquisition

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The Five-Second Moment

Build every story around one instant of transformation or realization, and start at the end.

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The Five Stakes Tools

Five devices — elephant, backpack, breadcrumb, hourglass, crystal ball — that make an audience wonder what happens next.

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The Four Engines of Attention

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The NPS Doubling Curve for Viral Growth

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The Personal Interest Inventory

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The Power of Yes

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The Three-Point Story Test

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