“I'm a very happy uh weekly active user”
← All resourcescompany
Wise
1 recommend/use · 1 sourced episode
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
MentionsHow to drive word of mouth
“we're now moving about 12 billion dollars a month growing between 30 to 40 percent year on year”
Related frameworks
Innovation4 steps
Blow Their Socks Off: The 10x Word-of-Mouth Bar
To earn recommendation, give users an experience they didn't know was previously possible
Read →
Strategy4 steps
Conviction-Led Product Management
You can't split-test your way to love — build conviction on what matters, then make one big change
Read →
Finance4 steps
Cost-Allocation Pricing to Fuel Word-of-Mouth
Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price
Read →
Entrepreneurship4 steps
Do the Unscalable to Get Customers to Lobby For You
Deliver a painful manual experience so good that customers complain to the regulator, not to you
Read →
Leadership4 steps
Mission Authenticity as an Emotional Referral Engine
An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy
Read →
Marketing4 steps
Product Marketing: Closing the Perception Delta
Make users perceive the value you actually delivered — close the gap between done and perceived
Read →
Marketing4 steps
The NPS Doubling Curve for Viral Growth
Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell
Read →
People in these episodes
Spot an error or want this page removed? Request a correction or removal.