MentionsHow to drive word of mouth
“Nalan is Chief product officer at WISE where he's been for over 11 years basically from the beginning of the journey”
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Nilan Peiris
Nalan is Chief product officer at WISE where he's been for over 11 years basically from the beginning of the journey
1 episode · 1 sourced appearance
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Innovation4 steps
Blow Their Socks Off: The 10x Word-of-Mouth Bar
To earn recommendation, give users an experience they didn't know was previously possible
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Strategy4 steps
Conviction-Led Product Management
You can't split-test your way to love — build conviction on what matters, then make one big change
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Finance4 steps
Cost-Allocation Pricing to Fuel Word-of-Mouth
Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price
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Entrepreneurship4 steps
Do the Unscalable to Get Customers to Lobby For You
Deliver a painful manual experience so good that customers complain to the regulator, not to you
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Leadership4 steps
Mission Authenticity as an Emotional Referral Engine
An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy
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Marketing4 steps
Product Marketing: Closing the Perception Delta
Make users perceive the value you actually delivered — close the gap between done and perceived
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Marketing4 steps
The NPS Doubling Curve for Viral Growth
Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell
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