Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)18 September 2022

Building a meaningful career

7Frameworks

15Insights

Episode overview

Lenny Rachitsky speaks with Jason Shah about product management in Web3, maintaining morale through volatile cycles, and the lessons Shah drew from Alchemy, Airbnb, Amazon, Microsoft, and his startups. Shah explains Amazon’s working-backwards process, argues that effective leaders combine humility, detailed craft, and adaptability, and reframes organizational pushback as alignment around shared goals. They also discuss his “ladder versus map” approach to building a meaningful career, a marketing-sales-product model for hiring, and the importance of defining the problem that truly matters.

Key ideas

Progress, rather than speeches or extrinsic incentives, is the strongest foundation for sustaining team morale through downturns.
As Web3 products mature and competition increases, product managers become more valuable for strategy, prioritization, execution, and collaboration.
Amazon’s working-backwards process uses a concise PRFAQ to clarify the customer problem, proposed solution, strategic fit, risks, and launch action.
Effective leaders treat no task as beneath them, remain close to operational and product details, and adapt when circumstances change.
Influencing founders works best by understanding their underlying goal and reframing the proposal around a shared outcome instead of adversarial pushback.
The “ladder versus map” framework contrasts optimizing for title and power with exploring work that is meaningful, energizing, and interesting over a long career.
Hiring can be treated as marketing to establish reputation, sales to understand candidate motivations, and product development to iterate the role around mutual fit.
A product manager’s most important skill is identifying and clearly defining which problem actually matters.

Transcript available · source text is retained privately and is not published

Frameworks in this episode

Strategy4 steps

Define What Problem Matters

The single highest-leverage PM skill: get crystal clear on which problem you're solving, first

Read →

Leadership5 steps

Hiring as Marketing, Sales and Product

Run recruiting like a business funnel — brand, discovery call, and an iterative role spec

Read →

Mindset5 steps

Ladder vs Map

Choose career moves by what makes an interesting life, not by what climbs the next rung

Read →

Leadership5 steps

Morale Is Made of Progress

In a downturn, no speech and no bonus works — only visible shipping keeps a team alive

Read →

Leadership4 steps

Nothing Is Above Them, In The Details, They Adapt

The three traits Shah observed in Bezos, Chesky and Sacks — humility, craft, and adaptation

Read →

Influence5 steps

Reframe, Don't Push Back

Win a disagreement with your CEO by finding the goal you already share, then renaming the problem

Read →

Innovation8 steps

The PRFAQ Working Backwards Document

Write the launch press release before you build, so every word forces a real decision

Read →

People & resources mentioned

Attributed to the moment in the episode. Timestamps are approximate.

People · 22

Lenny RachitskyMentionstoday we've got another very special compilation episode something I've been pulling on more and more with the podcast and the newsletter
“welcome to lenny's podcast i'm lenny”
▶ Watch at ~0:30approx.
Jason ShahMentionsi've been with alchemy which is a blockchain infrastructure company for the last year
“today my guest is jason shaw”
▶ Watch at ~1:00approx.
Gokul RajaramMentionsa tactic gokule shared on this podcast about one of his best tricks
“including resources for many guests on this podcast including shreyas gokul and shashir”
▶ Watch at ~2:30approx.
Shishir MehrotraMentionsshashir marocha is the co-founder and ceo of koda before starting koda shashir led the youtube product engineering and design teams
“shashir the ceo of coda”
▶ Watch at ~2:30approx.
Shreyas DoshiMentionsHe reflects on roughly 20 years in product work and leadership roles at Google, Twitter, and Stripe.
“including resources for many guests on this podcast including shreyas gokul and shashir”
▶ Watch at ~2:30approx.
John CutlerMentionsI talked to John Cuddler actually and he gave me this framework that is like completely stuck in my mind
“i'm excited to chat with my friend john cutler from podcast sponsor amplitude”
▶ Watch at ~3:30approx.
David SacksMentionsceo of paypal and then the founder of yammer
“david sachs who've been ceo of paypal and then the founder of yammer”
▶ Watch at ~29:00approx.
Brian CheskyMentionsBrian chesky at Airbnb there was a whole article where we unpacked this moment in their product development cycle
“i've gotten to witness brian chesky and his leadership”
▶ Watch at ~29:30approx.
Jeff BezosMentionsthe Jeff Bezos thing that like the success of today was set in motion three years ago
“i've gotten to see sort of jeff bezos at a distance”
▶ Watch at ~29:30approx.
Joe LauMentionsAlchemy co-founder
“at alchemy our co-founders joe and nikhil are leaders that have really had an impact on me”
▶ Watch at ~29:30approx.
Nikil ViswanathanMentionsAlchemy co-founder
“at alchemy our co-founders joe and nikhil are leaders that have really had an impact on me”
▶ Watch at ~29:30approx.
Steve JobsMentionsSteve Jobs is just uh the bar he held for the company and for technical talent and for excellence was not uh wavering.
“and also obviously steve jobs”
▶ Watch at ~33:00approx.
Ken KociendaCoinedAuthor of Creative Selection
“creative selection by ken cocienda about the early days of the iphone”
▶ Watch at ~33:30approx.
Nir EyalMentionsNir is the author of two best-selling books and teaches and consults at the intersection of psychology, technology, and business.
“near at all on behavioral design”
▶ Watch at ~36:30approx.
Annie DukeMentionsAnnie is the author of the bestselling book thinking in bets and also her more recent book quit
“annie duke on decision making”
▶ Watch at ~36:30approx.
Emily KramerMentionsemily led and built the marketing teams at asana carda ticketfly and astro which was a startup acquired by slack
“emily kramer on b2b marketing”
▶ Watch at ~36:30approx.
Arielle JacksonMentionsarielle jackson from first round is an amazing support system to founders and marketers at startup
“ariel jackson on startup branding”
▶ Watch at ~36:30approx.
Jackie BavaroMentionsA big thank you to Jackie Bavaro
“jackie bavaro on product strategy”
▶ Watch at ~36:30approx.
Marily NikaMentionsmarily teaches the most popular course on Maven on AI and product management she's currently product lead at meta
“how to break into product management with merely nika”
▶ Watch at ~37:00approx.
Casey WintersMentionswho's had the most influence on you in your career well we mentioned him before so I gotta bring him back up Casey Winters
“sweet casey winters podcast plug”
▶ Watch at ~46:00approx.
Ron ConwayMentionsAngel investor approached by Jason Shah in San Francisco
“i saw ron conway on the street”
▶ Watch at ~50:00approx.
Michael PollanMentionsmichael pollan has this point that he makes that like cliches and platitudes are cliches and platitudes because we've heard them so many times
“michael pollan i mentioned this on a different podcast too”
▶ Watch at ~1:05:30approx.

Resources · 45

Lenny's PodcastCoinedpodcast · Lenny Rachitsky
“welcome to lenny's podcast i'm lenny”
▶ Watch at ~0:30approx.
CodaUsessoftware · Coda
“i actually use coda every single day”
▶ Watch at ~2:00approx.
CodaRecommendssoftware · Coda
“make your life better and start using coda”
▶ Watch at ~3:00approx.
AmplitudeMentionssoftware · Amplitude
“we've always thought of amplitude as being about supporting the full product loop”
▶ Watch at ~3:30approx.
YammerUsessoftware · David Sacks
“that was actually my first formal product management role and i stayed at yammer”
▶ Watch at ~6:30approx.
MicrosoftUsescompany · Bill Gates and Paul Allen
“i stayed through the microsoft acquisition back in 2012”
▶ Watch at ~6:30approx.
Amazon Web ServicesMentionscompany · Amazon
“they were growing their aws offering sas products”
▶ Watch at ~7:00approx.
AirbnbUsescompany · Brian Chesky, Joe Gebbia, and Nathan Blecharczyk
“i got bored and excited about what airbnb was doing and the mission around belonging”
▶ Watch at ~7:00approx.
AmazonUsescompany · Jeff Bezos
“we found a better fit with amazon”
▶ Watch at ~7:00approx.
Do.comCoinedsoftware · Jason Shah
“started another company called do.com and ran that for about four years”
▶ Watch at ~7:00approx.
AlchemyUsesbook · Rory Sutherland
“i've been with alchemy which is a blockchain infrastructure company for the last year”
▶ Watch at ~7:30approx.
Product Manager's Guide to Web3Coinednewsletter · Jason Shah
“it's called product manager's guide to web3”
▶ Watch at ~8:30approx.
EthereumMentionssoftware · Vitalik Buterin
“we're seeing things like kind of record ethereum transactions happening”
▶ Watch at ~10:00approx.
ETHCCMentionsevent
“we just had our team out at eat cc which is a big conference in paris for the ethereum community”
▶ Watch at ~11:30approx.
SolanaMentionssoftware
“we just launched solana support”
▶ Watch at ~11:30approx.
GeminiMentionssoftware · Google
“i saw that gemini also did the same”
▶ Watch at ~13:30approx.
UniswapMentionssoftware
“uniswop just made a big hire out of meta”
▶ Watch at ~13:30approx.
MetaMentionscompany
“uniswop just made a big hire out of meta”
▶ Watch at ~13:30approx.
OpenSeaMentionscompany
“we're seeing openc i hire a lot of talent along these lines too”
▶ Watch at ~13:30approx.
CoinbaseMentionscompany · Brian Armstrong and Fred Ehrsam
“uniswap has done more daily volume on certain days than coinbase”
▶ Watch at ~17:00approx.
NFT.NYCMentionsevent
“i met with a lot of these at nft nyc recently”
▶ Watch at ~17:00approx.
Bored Ape Yacht ClubMentionsproduct
“the board api club is actually building a metaverse project”
▶ Watch at ~17:30approx.
Second LifeUsessoftware
“some of the digital games that i've used in the past of second life”
▶ Watch at ~17:30approx.
GoogleMentionscompany · Google
“people say google is an engineering culture”
▶ Watch at ~18:30approx.
AmazonRecommendscompany · Jeff Bezos
“i would say if i had to pick amazon”
▶ Watch at ~18:30approx.
FacebookMentionscompany · Meta
“people said facebook is a product culture”
▶ Watch at ~18:30approx.
Whole Foods MarketMentionscompany
“the whole foods acquisition happened when i was there”
▶ Watch at ~19:30approx.
Amazon Working BackwardsMentionsother · Amazon
“one that amazon is well known for is the working backwards process”
▶ Watch at ~22:00approx.
PRFAQMentionsother · Amazon
“the mechanism for doing this is what's called a prfaq and that's a press release in frequently asked questions”
▶ Watch at ~22:30approx.
Amazon PrimeMentionsproduct · Amazon
“let's say you were launching prime”
▶ Watch at ~26:30approx.
Creative SelectionRecommendsbook · Ken Kocienda
“there's a great book that you've probably read or in your community i believe it's called creative selection”
▶ Watch at ~33:30approx.
iPhoneMentionsproduct · Apple
“creative selection by ken cocienda about the early days of the iphone”
▶ Watch at ~33:30approx.
MavenUseswebsite · Maven
“i even taught my product management course through maven”
▶ Watch at ~36:00approx.
MavenRecommendswebsite · Maven
“check out all of my favorite courses and learn more at maven.com lenny”
▶ Watch at ~37:00approx.
Luxury RetreatsMentionscompany
“airbnb had bought a company luxury retreats”
▶ Watch at ~39:30approx.
Casey Winters episode of Lenny's PodcastRecommendspodcast · Lenny Rachitsky
“i think casey made a lot of great points about this in the recent podcast as well”
▶ Watch at ~46:00approx.
Apple App StoreUsessoftware · Apple
“submitting to the apple eye store and being a featured app”
▶ Watch at ~51:00approx.
Airbnb PlusMentionsproduct · Airbnb
“at airbnb if we were gonna build airbnb plus”
▶ Watch at ~1:03:00approx.
The Hard Thing About Hard ThingsRecommendsbook · Ben Horowitz
“the hard thing about hard things”
▶ Watch at ~1:07:00approx.
The Vietnam WarRecommendsdocumentary · Ken Burns and Lynn Novick
“the ken burns vietnam war series”
▶ Watch at ~1:07:30approx.
PolygonRecommendscompany
“i would suggest polygon salon or moon pay”
▶ Watch at ~1:07:30approx.
MoonPayRecommendscompany
“i would suggest polygon salon or moon pay”
▶ Watch at ~1:07:30approx.
SolanaRecommendssoftware
“i would suggest polygon salon or moon pay”
▶ Watch at ~1:07:30approx.
Apple PodcastsRecommendssoftware · Apple Inc.
“you can subscribe to the show on apple podcast spotify or your favorite podcast app”
▶ Watch at ~1:09:30approx.
SpotifyRecommendssoftware · Spotify
“you can subscribe to the show on apple podcast spotify or your favorite podcast app”
▶ Watch at ~1:09:30approx.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 3

Hot Take09:00

Why Web3 Is In Its Strongest Position Despite Crypto Winter

Recorded during the mid-2022 crypto downturn, Jason argues Web3 is actually healthier than ever. He separates the price crash and financial scandals from the underlying build activity, pointing out the term 'Web3' is barely a year old and that new technologies rarely mature in a straight line.

The 'Web3' label has only existed in popular lexicon for about a year, even though crypto is over a decade old
Price drops and financial-mismanagement scandals are separate from product progress
New technologies (internet, AI, QR codes) all matured through non-linear adoption cycles
Web3 is especially volatile because so much of it was financialized from the outset

“as much as i'm a techno optimist i'm also a realist and with that being said i genuinely believe web 3 is in the strongest…”
Jason Shah · 09:00

#web3#crypto#market-cycles

Hot Take17:00

How Web3 Products Got Huge Without the PM Playbook

Jason's biggest surprise in Web3 is how large products have scaled without traditional product managers or the last 20 years of internet product playbooks. He cites Uniswap out-trading Coinbase on some days with a fraction of the headcount.

Uniswap has done more daily volume than Coinbase on certain days with ~100 people vs 5,000+
NFT communities like Bored Ape are building metaverse projects that rival older digital games
Products can travel far without traditional product structure or resources
Jason still believes PMs add strong value, but the growth without them is striking

“uniswap has done more daily volume on certain days than coinbase and your swap is about 100 people versus five thousand plus at coinbase right”
Jason Shah · 17:00

“incredibly surprising to see how far products can get without the product playbooks and resources that somebody who's worked in the internet space from the…”
Jason Shah · 17:30

#web3#product-management#scaling

Hot Take46:30

Ladder vs Map: A Different Way to Think About Your Career

Jason offers a mental model for career choices: the 'ladder' person chases title, power, and salary, while the 'map' person goes wherever is most interesting. He compares his career to travel and says he'd rather live an interesting life than a comfortable one, using a deathbed test for clarity.

Ladder = more influence, power, higher title; Map = go wherever's interesting
He thinks of career like travel, embracing discomfort for the story and growth
The deathbed test: you'll care about the products you built, not your LinkedIn
People are intentional in the micro (next title, salary) but unintentional about the macro

“the framework i like is ladder versus map”
Jason Shah · 46:30

“i care more about living in a really interesting life than let's say a good or comfortable life”
Jason Shah · 47:30

#career#mental-models#decision-making

Explainer· 2

Explainer13:00

Why Web3 Teams Are Finally Hiring Product Managers

Jason updates his earlier view that early-stage Web3 needs fewer PMs. As products mature and markets get competitive, he's seeing serious PM hiring across seniority levels from firms like Uniswap, Gemini, and OpenSea, because product becomes a durable competitive advantage once token hype fades.

Teams are hiring product leaders at every level: PM, senior PM, director, VP, CPO
Uniswap hired from Meta; Gemini and OpenSea are hiring PM talent too
Product maturity and complexity make the PM role far more useful over time
A moving token can drive early adoption, but 'first principles' reassert themselves

“i actually am seeing things change a lot and you know one thing in web3 if one learns nothing is the ability to admit when…”
Jason Shah · 13:00

#web3#product-management#hiring

Explainer1:00:30

Treat Hiring Like a Business: Marketing, Sales, and Product

Jason maps hiring onto three business functions. Marketing is your company and personal brand before a candidate walks in; sales is understanding what actually motivates them; and product is treating the role itself as something iterative and moldable, rather than a static job description posted once and forgotten.

Marketing: what candidates already infer about your company and whether they'll even interview
Sales: understand the one or two things a candidate really cares about, not a hard sell
Product: job descriptions are like product specs but are never iterated after posting
Mold roles flexibly around great people rather than just filling a headcount box

“i like to think of it in very similar motions to a business where i think there is a marketing aspect to it there's a…”
Jason Shah · 1:00:30

“job descriptions are almost like product specs right”
Jason Shah · 1:02:00

#hiring#recruiting#product-management

Story· 2

Story18:30

Why One Year at Amazon Shaped Jason More Than Anywhere Else

Despite only being at Amazon for about a year post-acquisition, Jason says it left the biggest mark on how he does product because you can't divorce product from business there. He credits leadership principles like ownership and being vocally self-critical, and notes his shortest tenure produced some of his greatest learnings.

At Amazon you can't be a PM without thinking about revenue, growth, and go-to-market
Cultures differ: Google (engineering), Facebook (product), Airbnb/Pinterest (design), Amazon (product + business)
Ownership and being 'vocally self-critical' are leadership principles that stuck with him
Non-linear correlation: his shortest stint delivered his greatest learnings because he was intentional

“i would say if i had to pick amazon even though i was only there for about a year after the acquisition”
Jason Shah · 18:30

“my time there was one of the shortest but my learnings were some of the greatest because i was really intentional”
Jason Shah · 21:00

#amazon#career#product-management

Story39:00

How Reframing 'Concierges' as 'Trip Designers' Fixed a Stalled Team

Jason retells an Airbnb story about the Luxury Retreats integration, where a chat product was ballooning with features and morale was low. A persuasive leader reframed the concierge role as 'trip designers,' aligning everyone on a simpler, more elegant experience, which cut scope and lifted the team. He argues 'pushback' is a self-defeating word.

The word 'pushback' primes a negative, disagreement-first mindset
Better to understand the shared goal and align around it than to say 'no'
The Luxury Retreats chat product was over-scoped with features and low morale
Reframing concierges as 'trip designers' aligned the team on a simpler, on-brand experience with less scope

“pushback is you know it i couldn't imagine a word more viscerally that makes you feel like you're sort of physically going against what somebody…”
Jason Shah · 39:00

“when we took a step back it was reimagined as trip designers not concierges”
Jason Shah · 41:00

#airbnb#influence#reframing#product-management

Tool· 1

Tool1:07:00

The Book Jason Recommends Most to PMs

In the lightning round, Jason recommends 'The Hard Thing About Hard Things' as the book he suggests most to product managers, because it teaches them to 'chew glass' and care about outcomes the way a CEO must. He also points PMs toward Polygon, Solana, and MoonPay in Web3.

Top book recommendation: The Hard Thing About Hard Things
It teaches PMs to care about outcomes like a CEO does
Web3 companies worth exploring: Polygon, Solana, MoonPay
Favorite interview question: 'What is a risk you regret not taking, why, and what did you learn about yourself?'

“i think it teaches product managers to chew glass and care about outcomes the way that a ceo has to”
Jason Shah · 1:07:00

#books#recommendations#product-management

Takeaway· 7

Takeaway11:00

The Only Way to Keep Morale Up Is to Make Progress

Jason says that during downturns, extrinsic motivators like speeches or free crypto don't sustain a team. What actually keeps people motivated is visible progress, shipping, and focusing on product and customers. He ties it to Airbnb's revenue drawdown during COVID.

No speech or extrinsic reward reliably maintains morale
People get excited when they see real progress and shipping
Airbnb kept building through an 85-90% revenue drop by focusing on product and customers
Hiring people motivated for the right reasons compounds this effect

“i think that the only way to maintain morale is to make progress”
Jason Shah · 11:00

#leadership#morale#team-management

Takeaway22:30

Amazon's Writing Rule: Never Say 'Great,' Use Numbers

Jason shares the writing discipline Amazon drills into employees: banned vague words like 'great,' numbers over adjectives, and ruthless cutting. The point isn't saving ink, it's forcing clarity of thought so every trade-off is intentional.

Never write the word 'great' in an Amazon press release; be specific about the benefit
Use numbers more than adjectives, and apply strict concision
'Kill your darlings': cut relentlessly until every word carries weight
Fewer words force clearer thinking, not just shorter documents

“you should never write the word great in an amazon press release you should write user friendly in xyz way and will save customers time…”
Jason Shah · 22:30

“there's a phrase i can't remember it's either mark twain or or another famous writer who said kill your darlings right cut cut cut”
Jason Shah · 24:00

#writing#communication#amazon

Takeaway30:00

Three Things the Best Leaders Have in Common

Having observed leaders like Bezos, Chesky, and David Sacks, Jason distills great leadership into three traits: nothing is above them (humility), they're deep in the details (craft), and they adapt to new information. He illustrates with Bezos's famous question-mark emails and Sacks personally running product reviews.

Nothing is above them: leaders who think they're 'above' a spec or a SQL query make a mistake
In the details: David Sacks ran product reviews himself instead of delegating to a director
They adapt: the best leaders shift gears with new information rather than clinging to a playbook
Humility plus craft, combined with adaptability, is a potent combination

“so what i've seen is nothing is above them they're in the details and they adapt to new information and new situations”
Jason Shah · 32:00

#leadership#management

Takeaway37:30

Drive Responsibility, Not Just Accountability

Jason contrasts top-down accountability (performance reviews) with a genuine sense of ownership. When people feel a company or product is truly theirs, they push back, propose ideas, and fix things at 3am, because they're invested rather than merely assigned.

Accountability is often top-down: performance reviews and enforcement
Responsibility is felt ownership: 'this is my company, my product, my office floor'
Owners push back and propose ideas because they feel invested
At Alchemy, engineers fix things at 3am because they're committed to the codebase

“you see an engineer hop in and fix something at 3am because they feel committed to the code base”
Jason Shah · 38:00

#leadership#ownership#culture

Takeaway44:00

To Influence a Founder, Work Backwards From What They Want

Jason describes convincing skeptical founders to hire for a novel 'growth operations' role by connecting it to what they care about most: winning. Instead of defending a resume or role definition, he framed it around the end goal, which he says always brings clarity.

Don't make a rational argument about the role in a vacuum; connect to the founder's core drive
His founders care most about winning and growing faster, so he pitched the hire that way
Like sales, listen for the one or two things the other person actually cares about
Focusing on the end, not the means, brings clarity

“oh you want to win we want to grow faster awesome this is the way to do it and that's how we're going to actually…”
Jason Shah · 44:00

“the end always brings a lot of clarity in my experience”
Jason Shah · 44:30

#influence#founders#communication

Takeaway55:30

The Underrated Value of Staying Somewhere for Years

As a counterbalance to constant exploration, Jason argues some of tech's real gems are people who stay four to seven years. They accrue institutional knowledge nobody else has and stabilize culture, which is impossible amid constant turnover. He describes himself as 'serial monogamous' with work.

The 'map' shouldn't mean hopping through 180 companies at a month each
Long-tenured teammates hold institutional knowledge no one else has
They have a positive cultural impact that churn destroys
A 30-40 year career leaves room for several long, committed 5-10 year runs

“some of the absolute sort of like gems if you will in silicon valley in tech are the teammates that are willing to stay around…”
Jason Shah · 55:30

#career#tenure#culture

Takeaway1:04:00

The Most Important PM Skill: Defining Which Problem Matters

Asked for the single most valuable skill for advancing PMs, Jason names understanding and defining what problem actually matters. It cascades into everything: what to build, whether the team is motivated, and even the business model. He grounds it in his education startup, where the core problem shaped free pricing and a curriculum-first focus.

Defining the right problem affects what you build and whether the team is motivated
At Alchemy, 'should we build an SDK or an NFT API' resolves to 'what problem are we solving'
His education startup's problem (low-income access to college) drove free pricing and college-sponsorship monetization
It's a cliche precisely because it has proven so true for so long

“understanding and defining what problem matters is the most important skill that i think i've taken away”
Jason Shah · 1:04:00

#product-management#career#problem-definition

Key ideas

Frameworks in this episode

Define What Problem Matters

Hiring as Marketing, Sales and Product

Ladder vs Map

Morale Is Made of Progress

Nothing Is Above Them, In The Details, They Adapt

Reframe, Don't Push Back

The PRFAQ Working Backwards Document

People & resources mentioned

People · 22

Resources · 45

Insights & moments

◆Hot Take· 3

Why Web3 Is In Its Strongest Position Despite Crypto Winter

How Web3 Products Got Huge Without the PM Playbook

Ladder vs Map: A Different Way to Think About Your Career

✶Explainer· 2

Why Web3 Teams Are Finally Hiring Product Managers

Treat Hiring Like a Business: Marketing, Sales, and Product

❝Story· 2

Why One Year at Amazon Shaped Jason More Than Anywhere Else

How Reframing 'Concierges' as 'Trip Designers' Fixed a Stalled Team

✦Tool· 1

The Book Jason Recommends Most to PMs

▲Takeaway· 7

The Only Way to Keep Morale Up Is to Make Progress

Amazon's Writing Rule: Never Say 'Great,' Use Numbers

Three Things the Best Leaders Have in Common

Drive Responsibility, Not Just Accountability

To Influence a Founder, Work Backwards From What They Want

The Underrated Value of Staying Somewhere for Years

The Most Important PM Skill: Defining Which Problem Matters

Hot Take· 3

Explainer· 2

Story· 2

Tool· 1

Takeaway· 7