MentionsCustomer-led growth
“today my guest is Georgiana Laudy Georgiana AKA Gia runs a consultancy called forget the funnel”
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Georgiana Laudi
Georgiana AKA Gia runs a consultancy called forget the funnel where she works Hands-On with SAS companies to help them unlock and accelerate growth
1 episode · 2 sourced appearances
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MentionsCustomer-led growth
“Gia welcomed to the podcast”
Frameworks in these episodes
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Productivity4 steps
Async Priority Codes for Small Teams
Tag every Slack message with a response-window code so nobody has to monitor the channel.
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Strategy6 steps
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
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Marketing5 steps
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
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Marketing5 steps
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
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Marketing5 steps
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
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Marketing6 steps
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
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Marketing6 steps
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
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