“I was advising early stage startups and the sort of medium I was using was Google Slides”
Google Slides
By Google
3 recommend/use · 4 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“every year half a billion people create pre presentations in Google slides and PowerPoint”
“they add this to a slide and Google slide deck every couple of weeks”
“docs is Google Docs and slides as Google Slides”
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Commit Only to Dates Within Your Control
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Competitive Wargaming
Assign each squad one competitor for a quarter, then pool the intel on a presentation day.
Find-the-Nugget Angle Selection
Ignore the company's own messaging; find the single thread reporters care about and double down.
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Log what you learn, package it per platform, bank goodwill to spend later
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Two formal and two informal routes into PM — the informal ones convert most often.
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Position your product as taking on a household-name incumbent, never as a new category.
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Hire painfully slowly, replicate your first-10 DNA, and bet big on the exceptional
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Publication-to-Story Fit Map
Match each story type to the one publication most likely to cover it, before pitching anyone.
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Kill the 'business goals vs design goals' framing by collecting the quality wins that moved your own metrics.
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Sketch the ideal end-state journey, then work backwards and ship it in measurable pieces.
Reactive Pricing After Demand Signal
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The Contrarian Coverage-Gap Angle
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The First 30 Seconds Onboarding Bet
Earn the next 30 seconds by making one thing feel magical fast
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The Jargon-Strip Clarity Test
Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.
The Levels of Quality Ladder
Rate every feature 1-5: works → error-free → usable → desirable → surprisingly great.
The Lightweight-First Outreach Opener
Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.
The Low-Maintenance Work-in-Progress Deck
One shared slide deck of screenshots, updated monthly, that kills redundant work and spreads patterns.
The Micro-Influencer Wide-Net Playbook
Skip the big creators; onboard thousands of trusted micro-influencers like teammates
The OPPA — Leaderless Peer Review of Problems and Opportunities
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The Same-Day Prototype Validation Loop
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The Three-Phase OKR Maturity Ladder
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The Word-of-Mouth Machine PMF Test
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Three-Horizon Resource Allocation Shift
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