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Apple Vision Pro

By Apple

2 recommend/use · 4 sourced episodes

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MentionsMaking Meta

if you're sitting still and watching a movie in high resol res movie yep app Vision Pros is is really great

Speaker: Andrew Bosworth▶ Watch at ~1:02:00approx.

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Strategy3 steps

Choosing a Startup PR Agency

Vet PR agencies on month-one behavior, writing samples, and lead time — not on big-brand logos.

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Communication6 steps

Communication Is The Job

Impact happens only through artifacts and words — so map the mental model before you speak.

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Self-Mastery5 steps

Conjecture-Driven Learning (Collecting and Connecting Dots)

Don't consume content — generate a conjecture, then hunt across every field for proof of it.

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Innovation3 steps

Designing Robots That Feel Non-Threatening

Make robots soft, attentive, and telegraph intent before they move.

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Marketing3 steps

Find-the-Nugget Angle Selection

Ignore the company's own messaging; find the single thread reporters care about and double down.

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Self-Mastery5 steps

Identity Threat to Curiosity

Your worst behaviour comes from identity threat — turn the clench into 'fascinating, tell me more'.

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Marketing3 steps

Incumbent Anchoring

Position your product as taking on a household-name incumbent, never as a new category.

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Leadership5 steps

Leverage Your Leaders

Stop proving you can do it alone — make it cheap for your manager to unblock you.

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Innovation3 steps

Off-the-Shelf to Prove It, Custom to Ship It

Prototype with whatever works fastest; go custom only when KPIs demand it.

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Marketing3 steps

Publication-to-Story Fit Map

Match each story type to the one publication most likely to cover it, before pitching anyone.

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Strategy5 steps

Reading a Market Through ARPU and Profit Pools

ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.

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Mindset5 steps

Reading Your Own Critics

Read every criticism carefully, believe none of it blindly — you know more than the critics do.

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Strategy3 steps

Right Robot for the Job (Not a Generalist Humanoid)

Match robot form to the task; reserve humanoids for the long tail, not the line.

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Innovation5 steps

Stated vs Revealed Preferences: Holding Conviction Through User Outrage

When users scream and keep refreshing, believe the behaviour — then debug details, not vision.

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Strategy3 steps

Supply-Chain Criticality Hierarchy

Rank every component by how catastrophic losing it is — then pre-buy the killers.

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Leadership4 steps

The Absurd-Scenario Interview (Screening for Second-Order Thinking)

Pose an impossible hypothetical and grade the chain of consequences, not the answer.

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Peak Performance5 steps

The Apex Survivor Model (Metabolism, Conversion, Adaptation)

Species that lasted 100M years share three traits — run your company on the same three.

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Communication3 steps

The Contrarian Coverage-Gap Angle

Give reporters the bold opposing view on a trending topic they're already covering positively.

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Innovation5 steps

The Delta 4 Framework

Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.

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Communication3 steps

The Direct Funding Pitch

Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.

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Leadership5 steps

The Eye of Sauron: Calibrating Leader Depth

Go pixel-deep only on what hinges success — and tell people exactly where their space begins.

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Strategy5 steps

The Forge and the Dam

Two career positions compound: the company's hottest fire, or the critical thing nobody watches.

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Innovation4 steps

The Four Principles of Building Hardware Fast

Sequence the work so hardware's un-updatable, one-shot nature can't sink you.

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Communication3 steps

The Jargon-Strip Clarity Test

Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.

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Communication3 steps

The Lightweight-First Outreach Opener

Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.

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Strategy4 steps

The Low-Trust Market Playbook

In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.

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Peak Performance5 steps

The Six-Month Passion Test

Don't trust your identity about what you'll love — give the unfamiliar job six months, then judge.

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Leadership5 steps

The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)

Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.

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Mindset5 steps

The Why School (Training Second-Order Thinking)

One 'why' question per meal, answered the next day — how second-order thinking gets built.

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Innovation3 steps

You Only Get to Compile Five Times

Treat every hardware build as one of a handful of irreversible compiles a year.

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Leadership4 steps

Zero-to-One Team Building

For brand-new categories, hire generalists, adjacent-domain experts, and AI-native new grads.

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