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The Verge

1 recommend/use · 3 sourced episodes

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Strategy3 steps

Choosing a Startup PR Agency

Vet PR agencies on month-one behavior, writing samples, and lead time — not on big-brand logos.

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Leadership6 steps

Clarity and Conviction: Insights, Strategy, Big Rocks

The whole craft of PM in two words, expressed as a two-page narrative every team can recite.

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Entrepreneurship5 steps

Community as an Economy

Help your fans make a living from your product and their income becomes your distribution

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Marketing5 steps

Content Market Fit

Treat content like a product: pick an audience, find their pain, and ship a painkiller

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Strategy5 steps

Empathize–Create–Evangelize

The three-stage loop for developing a product vision: understand deeply, imagine the solved world, then sell it.

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Marketing3 steps

Find-the-Nugget Angle Selection

Ignore the company's own messaging; find the single thread reporters care about and double down.

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Marketing3 steps

Incumbent Anchoring

Position your product as taking on a household-name incumbent, never as a new category.

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Marketing3 steps

Publication-to-Story Fit Map

Match each story type to the one publication most likely to cover it, before pitching anyone.

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Marketing6 steps

The Ambassador Program Blueprint

Recruit the already-vocal, pay them in access not cash, and grow the cohort deliberately slowly

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Marketing4 steps

The Atomic Unit of Sharing Test

Decide whether community-led growth will work for you before spending a dollar on it

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Strategy4 steps

The Community Form-Factor Matrix

A two-by-two that tells you which kind of community to build given your PMF and buyer

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Communication3 steps

The Contrarian Coverage-Gap Angle

Give reporters the bold opposing view on a trending topic they're already covering positively.

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Communication3 steps

The Direct Funding Pitch

Pitch funding news by pattern-matching a beat reporter and stating the deal in three sentences.

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Strategy5 steps

The Four Tests of a Compelling Product Vision

A vision must be lofty, realistic, free of today's constraints, and anchored to a potent problem.

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Communication5 steps

The Future Headline

Write the tech-press headline your launch would earn, mocked into the real publication's page.

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Leadership5 steps

The Human Behind the Role

Optimise for being loved, not liked — earn the right to give raw feedback by proving you care first.

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Communication3 steps

The Jargon-Strip Clarity Test

Say what your product does out loud in plain answers; if the writing can't match, strip the jargon.

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Communication3 steps

The Lightweight-First Outreach Opener

Open cold with a one-line 'are you open to ideas?' instead of a full pitch, to earn a reply.

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Innovation5 steps

The Marquee Mock Exercise

Hand everyone blank App Store screenshot panels and make them draw the world where the problems are solved.

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Communication5 steps

The Once Upon a Time Vision Story

A five-blank Mad Libs template that turns a product vision into a story anyone can retell.

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Influence5 steps

The Three Concentric Circles of Evangelism

Socialise a vision outward: core team, then stakeholders, then leadership as high as you can reach.

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Strategy5 steps

Top 10 Things You Should Know

A living, stack-ranked problem doc every PM owns — and every stakeholder must fill in too.

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