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Leadership6 steps

Clarity and Conviction: Insights, Strategy, Big Rocks

The whole craft of PM in two words, expressed as a two-page narrative every team can recite.

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Strategy5 steps

Empathize–Create–Evangelize

The three-stage loop for developing a product vision: understand deeply, imagine the solved world, then sell it.

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Strategy5 steps

The Four Tests of a Compelling Product Vision

A vision must be lofty, realistic, free of today's constraints, and anchored to a potent problem.

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Communication5 steps

The Future Headline

Write the tech-press headline your launch would earn, mocked into the real publication's page.

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Leadership5 steps

The Human Behind the Role

Optimise for being loved, not liked — earn the right to give raw feedback by proving you care first.

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Innovation5 steps

The Marquee Mock Exercise

Hand everyone blank App Store screenshot panels and make them draw the world where the problems are solved.

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Communication5 steps

The Once Upon a Time Vision Story

A five-blank Mad Libs template that turns a product vision into a story anyone can retell.

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Influence5 steps

The Three Concentric Circles of Evangelism

Socialise a vision outward: core team, then stakeholders, then leadership as high as you can reach.

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Strategy5 steps

Top 10 Things You Should Know

A living, stack-ranked problem doc every PM owns — and every stakeholder must fill in too.

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