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Snapdeal

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Leadership4 steps

Can't Do / Won't Do / Not Set Up To Do

Three reasons things don't happen — and 70-80% of the time it's the third one, which is yours.

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Self-Mastery5 steps

Conjecture-Driven Learning (Collecting and Connecting Dots)

Don't consume content — generate a conjecture, then hunt across every field for proof of it.

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Mindset4 steps

Excellence Over Speed (The Thought-Experiment Filter)

If you must choose, choose excellence — and kill most experiments before they ever go live.

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Strategy6 steps

Multi-Sided Marketplace Operating Rules

In a three-sided marketplace, OKRs and A/B tests break — establish stability, name your primary customer, then bet.

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Strategy5 steps

Reading a Market Through ARPU and Profit Pools

ARPU is capped by per-capita income; a country's profit pools reveal what it actually values.

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Communication5 steps

Show Don't Tell (The Wall)

Lay out the entire user journey — pixel by pixel, minute by minute — on one physical wall.

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Strategy5 steps

The 4B Framework (100 Focus Points)

Split 100 focus points across Brilliant Basics, Bread and Butter, Big Bets and Breaking Bad.

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Leadership4 steps

The Absurd-Scenario Interview (Screening for Second-Order Thinking)

Pose an impossible hypothetical and grade the chain of consequences, not the answer.

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Peak Performance5 steps

The Apex Survivor Model (Metabolism, Conversion, Adaptation)

Species that lasted 100M years share three traits — run your company on the same three.

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Innovation5 steps

The Delta 4 Framework

Score old vs new solution out of 10; if the efficiency gap isn't 4+, the product won't stick.

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Self-Mastery4 steps

The Full-Stack PM Triad: Sharpness, Drive, Influence

Raw sharpness you can build, drive you can barely coach, influence is non-negotiable.

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Marketing4 steps

The Lazy, Vain, Selfish User Lens

Design acquisition and onboarding for a user who is lazy, vain and selfish — not for your loyal fans.

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Strategy4 steps

The Low-Trust Market Playbook

In low-trust markets, trust concentrates — so focus becomes a curse and the super app wins.

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Leadership5 steps

The Values-Obedience 2x2 (Krishna, Rama, and Founder Dharma)

Plot leaders on values x obedience to see who creates, who sustains, and who must never be hired.

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Mindset5 steps

The Why School (Training Second-Order Thinking)

One 'why' question per meal, answered the next day — how second-order thinking gets built.

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Strategy5 steps

Three Divergent PRFAQs (The Power of Three)

Write three fully-thought-through, divergent press releases — then recommend one.

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