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Leadership4 steps

Autonomy at the VP Level

Place decision autonomy at the VP layer — not the leaves, not the top — to maximize thinking without producing chaos.

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Strategy3 steps

Capability-Value-Scale Software Maturity

New software passes through three stages — what's possible, then what's valuable, then what scales

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Strategy4 steps

Centralized vs. Decentralized Org Choice

Pick your org model from your product strategy: speed (Amazon) or unified experience (Apple), and accept its cost.

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Communication4 steps

Explain-It-to-Prove-You-Understand-It

Force yourself and others to explain decisions; if you can't articulate it, you probably don't understand it.

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Innovation4 steps

Fault-Tolerant User Interfaces

Design your UI to match the real hit-rate of your machine learning, not a fantasy of 100% accuracy.

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Marketing4 steps

Give-It-Away Growth Engine

Reclassify free product and AI costs as marketing spend, then give the product away to your best distributors

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Leadership4 steps

Hire for Clarity-from-Chaos

Screen for fire-in-the-belly, high agency, and the ability to create clarity out of chaos — proven by work trials

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Strategy4 steps

Magic Lenses

Evaluate competing implementation paths by plotting each through the eyes of the advisers you wish you had

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Marketing4 steps

Maintain Noise in the Market

Ship every day and talk about it constantly so the product feels alive — with tiered big launches on top

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Innovation4 steps

Minimum Lovable Product

Viability is no longer enough — the bar is a product people love and want to talk about

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Marketing4 steps

Recall vs. Discovery Interface Split

Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.

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Innovation4 steps

Separating Change-Aversion from Real Problems in a Redesign

After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.

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Marketing4 steps

The 95/5 Growth Inversion

In fast-moving AI markets, spend 95% inventing new growth loops and 5% optimizing existing ones

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Innovation4 steps

The Design Sprint Scorecard

Break your founding hypothesis into rows and grade each one red/yellow/green after head-to-head customer tests

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Strategy4 steps

The Differentiation 2x2 (Escape Loserville)

Plot two customer-facing differentiators you can prove and own the top-right; the other three quadrants are Loserville

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Entrepreneurship5 steps

The Foundation Sprint

A 10-hour, 3-phase team sprint that turns a vague startup idea into one testable founding hypothesis

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Entrepreneurship3 steps

The Founding Hypothesis (Mad Libs Strategy Sentence)

Compress your entire startup strategy into one testable fill-in-the-blank sentence — then go prove it

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Strategy4 steps

The Product-Market Fit Treadmill

In AI, you must recapture product-market fit every three months as both product and market shift under you

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Productivity4 steps

Think It, Build It, Ship It, Tweak It

Four product phases where spend rises stage by stage — so you must retire risk before the money starts.

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Mindset3 steps

Three-Model Triangulation

Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.

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Communication4 steps

Work Alone Together (Note-and-Vote)

Replace group brainstorms with silent individual idea generation, a quiet vote, and one designated decider

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