LLenny's Podcast
← All resources
product

Facebook Ads

By Meta

1 recommend/use · 2 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Finance3 steps

Belsky's Founder Bet Checklist

Back mission-driven, pragmatically pessimistic founders building products with a clear object model.

Read →
Marketing5 steps

Champions at Scale: Manual-to-Machine Word-of-Mouth Engine

Over-invest by hand in early product champions, learn their patterns, then productize those patterns into scalable content.

Read →
Productivity3 steps

Do Half, Then Go on a Killing Spree

Build half the features, then remove things until the one core action runs at 10x velocity.

Read →
Marketing3 steps

Elevate a Profession, Not a Category

Instead of creating a software category, make a job into a meaningful identity people will fight for.

Read →
Entrepreneurship3 steps

Laughably Small MVP Under High Stakes

Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.

Read →
Leadership3 steps

Merchandise Progress Through the Messy Middle

Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.

Read →
Strategy3 steps

Optimize for the Problems You Want to Have

Only build features that stop people from reaching the point where they'd ask you for more.

Read →
Marketing3 steps

PR and Launch Strategy: Credibility Over Leads

Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.

Read →
Marketing4 steps

Punch Above Your Weight: Trust Signaling for Small Startups

Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.

Read →
Marketing3 steps

Systematic Customer Conversations

Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.

Read →
Entrepreneurship3 steps

The Conviction Test for Whether to Quit

Compare your conviction now versus at the start to decide whether to persevere or pivot.

Read →
Innovation3 steps

The First Mile: Lazy, Vain, and Selfish

Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.

Read →
Innovation3 steps

The Object Model: Three Questions Every Screen Must Answer

On every screen, a user should know how they got here, what to do now, and what to do next.

Read →

People in these episodes

Related resources

Spot an error or want this page removed? Request a correction or removal.