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MKT1 Newsletter

By Emily Kramer and Kathleen Estreich

2 recommend/use · 2 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

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Leadership4 steps

Areas of Responsibility (AORs) for Cross-Functional Ownership

Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.

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Marketing5 steps

Champions at Scale: Manual-to-Machine Word-of-Mouth Engine

Over-invest by hand in early product champions, learn their patterns, then productize those patterns into scalable content.

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Marketing3 steps

Elevate a Profession, Not a Category

Instead of creating a software category, make a job into a meaningful identity people will fight for.

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Marketing4 steps

Fuel and Engine Model of Marketing

Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?

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Marketing4 steps

Impact Goals Over Activity Goals

Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.

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Entrepreneurship3 steps

Laughably Small MVP Under High Stakes

Ship the smallest possible thing even for high-stakes problems — it delivers impact and reveals what to actually build.

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Marketing5 steps

Pi-Shaped Marketer Hiring

Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.

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Marketing3 steps

PR and Launch Strategy: Credibility Over Leads

Treat PR as a credibility asset for hiring and cold outbound, and replace one big launch with a cadence of launches.

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Entrepreneurship4 steps

Product-Market Yourself as a Functional Angel Investor

Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.

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Marketing4 steps

Punch Above Your Weight: Trust Signaling for Small Startups

Use small, cheap signals of polish and legitimacy so large customers trust a tiny company with big contracts.

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Marketing3 steps

Systematic Customer Conversations

Build a lightweight, repeatable system to talk to customers by phone on a regular cadence.

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Marketing5 steps

The GACCS Marketing Brief

A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.

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