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Lenny's Jobs Talent Collective
By Lenny Rachitsky
1 recommend/use · 1 sourced episode
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Related frameworks
Leadership4 steps
Areas of Responsibility (AORs) for Cross-Functional Ownership
Publish a beyond-titles list of who's the DRI for what, so product and marketing always know who to go to.
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Marketing4 steps
Fuel and Engine Model of Marketing
Reduce all of marketing to two questions: do you lack valuable things to say, or a way to distribute them?
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Marketing4 steps
Impact Goals Over Activity Goals
Judge a marketing team by big bets and full-funnel conversion, not by how many blog posts they shipped.
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Marketing5 steps
Pi-Shaped Marketer Hiring
Your first marketer needs two deep spikes plus strategy skills — not one spike, and not a generalist smear.
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Entrepreneurship4 steps
Product-Market Yourself as a Functional Angel Investor
Package your functional expertise into one clear, repeatable value-add so founders pull you into deals.
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Marketing5 steps
The GACCS Marketing Brief
A five-part brief — Goals, Audience, Creative, Channels, Stakeholders — to align before you make anything big.
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People in these episodes
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